Tim Reeve

Tim Reeve is the deputy director and COO of the Victoria and Albert Museum (V&A), the world's leading museum of art, design and performance.

Reeve’s strategic and operational overview of all museum activities includes overseeing the divisions responsible for the V&A's commercial and digital efforts, exhibitions, finance and resources, marketing and communications, security, and visitor experience.

Additionally, he is responsible for managing the V&A's collaboration with China Merchants Group, resulting in the opening of the new V&A Gallery at the Design Society in Shenzhen, China. He also directs the V&A's overall international activities strategy.

Reeve served as project lead on the ambitious new V&A East Storehouse in East London, which opened in May 2025. This new location functions as both a working store for V&A and as a new visitor attraction as part of East Bank, the new cultural quarter in the Queen Elizabeth Olympic Park.

The facility invites visitors behind the scenes to explore more than half a million works spanning diverse creative fields, such as fashion, theatre, streetwear, sculpture, design classics, and pop culture pioneers.

Reeve described the V&A East Storehouse as “A completely new cultural experience – and your backstage pass to the V&A, transforming how you access your national collections on a scale unimaginable until now.”

He is also chair of the East Bank Board, which is responsible for delivering the shared vision of the Mayor of London and the East Bank partners over the long term.

Before joining the V&A, Reeve served as director of historic properties at English Heritage, overseeing the National Heritage Collection's 420 historic sites.

A graduate in Ancient History from Royal Holloway, University of London, Reeve also studied at the Institute of Archaeology (UCL) and completed the International Executive Programme at INSEAD.