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Alcorn McBride Technology Creates Immersive Experiences at Twin Cities Museums


Specialist AV solutions company, Alcorn McBride, has provided audio, video and show control equipment to two Twin Cities museums in Minnesota.

The Mill City Museum and the Minnesota History Centre immerse guests in the state’s rich and diverse history via recreated environments enhanced with audio and lighting effects.

At the Flour Tower in Mill City Museum, visitors travel back in time to explore the history of milling via an eight-story freight elevator ride through a recreated flour mill.  Archive images and film clips are projected onto the authentic sets, while mill workers from the past share their oral histories. The show is coordinated via Alcorn McBride’s V16 Pro controller and LightCue DMX recorder/player.

Alcorn McBride Technology Creates Immersive Experiences at Twin Cities Museums

At the Minnesota History Centre, Alcorn McBride technology is powering exhibits including ‘Open House: If These Walls Could Talk’ and ‘Then Now Wow’.

According to Jesse Heinzen, Multimedia Director at the Minnesota Historical Society,   Alcorn McBride’s V4 show controller is “the brains of the exhibit ‘Open House: If These Walls Could Talk’.

Alcorn McBride Technology Creates Immersive Experiences at Twin Cities Museums“The exhibit tells the 150-year history of a real house in St. Paul with each room portraying a different era and a different family. Our original V4 (installed in 2009) is still running along with a DMX Machine and an 8TraXX audio player.”

“Then Now Wow” showcases the “Wow!” moments that have shaped Minnesota. Alcorn McBride technology allows young visitors to enhance their experience on Apple iPods via the museum’s “Play the Past”.

“The V4 PRO connects the interactive elements in the exhibits with the mobile app, creating real-time feedback on students’ devices” comments Heinzen.  “As we expand ‘Play the Past’ it’s possible we will expand the V4Pro’s capabilities or implement additional equipment from Alcorn McBride.”

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