Barco, the technology company focusing on innovative visualization solutions, is continuing its partnership with Culturespaces Digital by providing projection technology to its latest venture, Infinity des Lumières in The Dubai Mall.
This new digital art centre, from Culturespaces and INFINITYART, will bring a unique and immersive experience to visitors and residents of the UAE. The programme will initially focus on the masterpieces of Van Gogh, as well as Japanese artists Hokusai and Kuniyoshi and the contemporary artist and filmmaker Tomas Vanz.
Bringing artainment to Dubai
“Infinity des Lumières is an inspiring and immersive experiential addition to the UAE’s art and culture industry that will attract both residents and visitors from all over the world,” says Catherine Oriol, Director, Infinity des Lumières.
“The great image detail and colour performance of Barco’s projection technology will enable people to immediately engage with the artwork and enter the world of the artist through an unforgettable multi-sensory journey. It is an art experience for everyone that will set a new standard for the region.”
Infinity des Lumières covers a 2,700-square-metre area and has a 3,300-square-metre screen surface, including the walls and floor, It can be found in The Dubai Mall, at the foot of the Burj Khalifa, the world’s tallest building. The exhibition follows the same outline as the popular Atelier des Lumières in Paris and is powered by 130 Barco’s state-of-the-art projectors including 119 units of G60-W10s as well as extra F70-W8 and F80-Q12 projectors.
“Dubai has transformed significantly over the last decade and is at the forefront of the global transformational era. That is why the image quality, detailed rendition of the artwork, and impeccable immersiveness were critical in our technology selection. We are delighted to have Barco as our technology partners to help provide a superior visitor experience at the center”, says Oriol.
Quality projection technology
This new artainment destination in the UAE builds on the success of previous Culturespaces projects in Paris, Les Baux-de-Provence and Bordeaux, which also use Barco technology. However, this is the most challenging installation yet, since the projectors need to run from 10 am to midnight, seven days a week. To ensure that they continue to provide quality images, Barco is also providing support services for the attraction.
“We are glad to contribute to Infinity des Lumières’ goals of attracting new audiences for art through cutting-edge digital technology,” says Erdem Soyal, Vice President Middle East and Africa, Barco.
“Infinity des Lumières is the first immersive art project of this size in the Middle East, and we are looking forward to seeing our projectors in operation.”
The company also recently announced the new generation of the Barco UniSee 500 LCD video wall platform.