The Bronx Museum of the Arts has launched a new identity and website, and unveiled the designs for a planned $26 million renovation by architecture firm Marvel.
Scheduled to be completed by 2025, the restoration of the entrance and lobby marks the institution’s 50th anniversary.
Klaudio Rodriguez, executive director of the Bronx Museum of the Arts, said the renovation and rebrand will “amplify our ability to educate, engage and provide a critical gathering space for our communities”.
The new visual identity was created by Brooklyn-based design studio Team. Both the renovations and new website will provide increased accessibility to the museum.
“Partnering with Team, we’ve developed a new identity for the Bronx Museum that gives us all the tools to strengthen our presence in the Bronx, and to highlight our incredible programming to the city at large,” said Rodriguez.
The Bronx Museum is the only contemporary art museum in New York to offer free admission all year. It is home to as permanent collection of more than 2,000 works.
New identity, website and renovation
“But to be a real contender on the NYC museum scene, the Bronx Museum needed a strategy and identity that elevated the incredible programming and unique experience it offers,” said Team co-founder Amy Globus.
“The new identity is dynamic, expressive, and the shorthand for everything the Bronx Museum represents: the culture, spirit, and tenacity of the Bronx.”
Elsewhere, the Hirshhorn Museum has selected Selldorf Architects and Skidmore, Owings & Merrill (SOM) to lead its first interior and plaza overhaul since it debuted in Washington, DC in 1974.
Images: The Bronx Museum
