The Design Museum teamed up with Bombay Sapphire and Camille Walala, who designed the temporary supermarket using bright colours and bold patterns.
The supermarket is selling a range of essential products, including bread, tea, coffee and toilet roll, with packaging designed by emerging artists.
“I wanted to do something a little bit pop and fun,” Walala told the Guardian. “I want to put a smile on people’s faces. I hope it will be joyful.
“The supermarket is a great way to not only support the Design Museum, but also shine a spotlight on the 10 brilliant young artists who, through this project, have a new platform for their work.”
Essential products by emerging artists
Items for sale include kidney beans designed by Kentara Okwara, porridge oats by Amy Warrall, toilet roll from Michaela Yearwood-Dan, rice by Joey Yu and washing up liquid from Jess Warby.
Products will be sold at the shop and online, and also include tea, coffee, bread and pasta sauce, as well as limited-edition Bombay Sapphire and tonic bottles created by Ruff Mercy.
The shop is open for just five days, but proceeds are going to the Design Museum‘s Emerging Designer Access Fund. This gives artists and designers free access to the museum’s exhibitions, talks and events.
Reopening shop as artistic supermarket
“Our high streets, museums and galleries have been hit hard by the pandemic, said Tim Marlow, director of the Design Museum. “This is an opportunity to get people back to enjoying our cultural institutions safely and creatively.
“This installation is an opportunity to think about what we buy, who profits and what we consider to be essential. We can’t wait to welcome visitors back to our museum.”
Last year, the Design Museum announced a virtual tour of Electronic: From Kraftwerk to The Chemical Brothers in collaboration with Facebook.
Images: The Design Museum