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Google Lens launches at San Francisco’s de Young Museum

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San Francisco’s de Young Museum has collaborated with Google Arts & Culture on Google Lens, which allows visitors to discover the stories behind paintings.

Tricia Robson, Director of Digital Strategy at The Fine Arts Museums of San Francisco, revealed the news on Tuesday (June 11).

The de Young museum’s American art collection includes paintings, sculpture, and decorative art from the 17th century to the present day.

Using Google Lens, visitors can search what they see by pointing their phone’s camera at a work like Edmund Charles Tarbell’s The Blue Veil.

In a window that pops up after Google recognises the artwork, guests will learn about the artist, find out what mediums were used, and receive a brief history of the piece itself.

Additionally, artists are able to share their perspective. In a new exhibition, Detour, artist Ana Prvački takes visitors on a personal tour of the museum.

Visitors can access Prvački’s short videos on mobile devices via Google Lens at sites throughout the free public spaces of the museum.

The Google Lens feature at the de Young Museum is live now, and concludes in September.

Tech trends at attractions

Elsewhere, the Mauritshuis museum and Nationale-Nederlanden have brought one of Rembrandt’s most famous paintings to life in augmented reality (AR) at the Waag (Weigh House) in Amsterdam.

As technology becomes increasingly integral in creating unique and memorable visitor experiences, Blooloop has predicted six attraction tech trends as ones to watch in 2019.

Image: Google Lens

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Bea Mitchell

A journalist specialising in entertainment and attractions, Bea loves theme parks (mainly Disney) and is particularly interested in things of a gothic, horror or fantasy nature.

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