Skip to main content

Merlin announces £1m Marvel Super Heroes attraction at Madame Tussauds Blackpool

entrance to merlin marvel attraction madame tussauds blackpool iron man thor hulk

Madame Tussauds Blackpool is to open a brand new attraction featuring Marvel super heroes including Thor, Hulk and Spider-Man.

Merlinmarvel logo Entertainments is investing £1 million in the project which is set to expand Madame Tussauds Blackpool’s visitor footprint by a further 5501 square feet.

The experience will give guests the sense that they are part of a classic Marvel comic strip.

The new attraction will feature four zones and takes its inspiration from the original comics as well as the blockbuster films. Visitors will encounter a number of new figures and engage in a range of interactive experiences.

“We are thrilled to announce the addition of Marvel Super Heroes to the attraction, in an amazing UK first,” comments Matthew Titherington, General Manager at Madame Tussauds Blackpool.

New Marvel attraction features bespoke interactive elements never seen before

“The new area will be a must-visit destination for all Marvel fans, offering the chance to get up close and personal to their favourite characters from the big screen.

“We are working closely with Merlin Magic Making and Marvel on the design and build to ensure the new attraction is authentic to the comics and offers unique experiences. Many of the interactive elements are bespoke to Madame Tussauds Blackpool – something UK visitors have never seen before.”

couple near yellow taxi at marvel attraction at madame tussauds blackpool

Three zones and their featured characters have been confirmed. Details of Zone 4 will be announced in due course.


A vintage comic book store filled with Marvel classics and miniature action figures, the store is a portal connecting visitors to the real world of Marvel Super Heroes.


Guests will enter a Jotunheimice cave and come face-to-face with the Asgardian god of thunder himself, before attempting to lift Thor’s legendary hammer Mjolnir, forged by Dwarven blacksmiths out of the Asgardian metal Uru.


Surrounded by debris and destruction, visitors will encounter the Hulk in a New York street. Here, guests can have a go at lifting a yellow taxi that has crashed and is covered in debris.

Underneath overhead railway arches guests see a series of skyscrapers, where the Daily Bugle has arrived to take a photograph of Spider-Man who is suspended high above the city streets.

With photo opportunities aplenty, the immersive attraction is expected to open in March.

Share this
charles read blooloop

Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

More from this author

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update