The Paradox Museum is heading to Las Vegas. Launching in June, the new venue offers a unique collection of mind-bending and puzzling exhibits.
Found on the Las Vegas Strip, the 11,000-square-foot attraction is home to 90 exhibits that explore the science of paradoxes and feature interactive illusions.
In the ‘Upside Down Room’, all objects and people will appear to defy gravity, and visitors’ bodies will be split in half in the ‘Paradox Sofa’ exhibit.
“Meaning ‘contrary to expectation’ or ‘incredible’ in ancient Greek, the word paradox is defined as the opposite of or contradictory to common sense,” said Marc Gregory Tipton, regional sales and marketing manager at Las Vegas’ Paradox Museum.
“Real paradoxes are things that, if true, are false and, if false, are true. Our exhibits will make visitors think again and again about what is real as they question their own reality.”
The Las Vegas venue’s staff will be available to guide guests as they explore the immersive experiences and learn about vision, perception and the human brain.
Additionally, the museum includes the Paradox Boutique, which sells souvenirs, games, clothing, accessories and gadgets.
Founded by the Paradox Group, the attraction joins two other Paradox Museum locations in the US and five locations in Europe. One of the US venues can be found at American Dream, New Jersey’s entertainment, shopping and dining destination.
Guests will question their own reality
Don Ghermezian, American Dream’s CEO, said the retailtainment attraction “embraces big ideas and immersive experiences that inspire the imaginations of guests of all ages”.
American Dream’s attractions include the DreamWorks Water Park, Nickelodeon Universe theme park and Legoland Discovery Center.
Meanwhile, the Museum of Illusions is opening its latest venue at Mall of America next month, offering holograms, stereograms, optical illusions and immersive rooms.
The Paradox Group is developing more than two dozen additional locations through 2024.
Images: Paradox Group
