Ticketing and CRM software specialist, TopTix, has announced that Charles Woodard is assuming the role of Vice President, Museums and Attractions for TopTix in the Americas.
Woodard (pictured left) will be principally responsible for solidifying long-term client partnerships with museums and attractions throughout the U.S., North and South America.
Brian Stallings, TopTix President, Americas, said, “Charles is unsurpassed in his industry knowledge and adept at understanding client needs. He is an ideal person to translate the many features and benefits of SRO4 in terms of improving both customer service and return on investment.”
Woodard brings a wealth of expertise to the company and has worked with more than 100 organisations to deliver ticketing, fundraising, marketing, analytics and technology solutions. Most recently, he served as Vice President of Sales for Spectra Ticketing & Fan Engagement (formerly Paciolan), where he led the company’s entry into the museum and attractions, performing arts and pro sports markets.
Woodard was quick to praise the potential of TopTix’s SRO4 solution: “The platform is endlessly scalable and user-friendly for both front-end sales and back-end operations. Clients enjoy great control over how they manage the entire ticketing process, from timed and capacity controlled admissions to setting up group tours and special events. It’s a real pleasure to be working with such a client-focused company and technologically advanced product.”
The company’s flagship platform supports over 500 institutions, processing 80 million tickets a year. Clients include The Royal Concertgebouw in the Netherlands, J. Paul Getty Museum, College Football Hall of Fame and the English National Opera.