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Attraktion! launches PlayNeo at IAAPA Expo Europe

The team will be showcasing their latest innovation on booth #1-600

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PlayNeo attraktion

Attraktion!, a leading manufacturer of media-based attractions and producer of CGI film content, is exhibiting at IAAPA Expo Europe 2021 in Barcelona, where the team is showcasing its newest innovation, PlayNeo, on booth #1-600.

With PlayNeo, Attraktion! and Playoke have worked together and built on their combined industry experience to create a unique new gaming experience. Playoke is a leading group game experience, and is used by Dreamworks, National Geographic, Cirque Du Soleil and many more around the world.

Introducing Play Cabana at IAAPA Expo Europe

The first product in the PlayNeo universe is Play Cabana. This allows small groups of people the opportunity to play together as they complete different game levels, using Attraktions! Active Shields, which are new interactive handheld devices. Play Cabana is the world’s first gameplay that brings together interactive devices with touch screens and 3D motion tracking, for a fully interactive experience.

Other innovations from Attraktion include Magic Shieldz, where players must protect themselves against virtual challengers as they throw energy and magic to win the game, Jelly Attack, where they battle different Jelly Characters from space that have taken over, and Merlin’s Mysteries, a magical adventure with the famous sorcerer.

Attraktion! develops, consults and stages attractions for brand experiences, amusement and theme parks, museums, science centres, shopping malls, FECs and more. Its mission is to develop innovative, world-class attractions and compelling visitor experiences, and it works with its clients to develop unique destinations.

IAAPA Expo Europe 2021 takes place at the Fira Barcelona from 28 – 30 September. This is an opportunity for attractions industry professionals to meet in person once more, with chances to network with their peers and to gain new insights by attending a range of educational sessions. They can also discover the latest innovations and services by visiting the large trade show floor.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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