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$33m Kidzplorer play attraction opens in The Ring, Chongqing

Hongkong Land has opened a $33m attraction called Kidzplorer within its new shopping mall in southwestern China, The Ring, Chongqing.

kidzplorer the ring chongqing

Kidzplorer is an edutainment attraction focusing on STEAM (Science, Technology, Engineering, Arts and Mathematics). Hongkong Land has plans to expand the play attraction across China.

Kidzplorer is located within The Ring, Chongqing, a seven-storey shopping mall with 74,000 square metres of leasable area. The Ring includes a huge indoor botanical garden, as well as cultural and interactive offerings.

Robert Wong, chief executive of Hongkong Land, said the company is always working to introduce “innovative concepts and fresh offerings” to its customers.

The Ring, Chongqing “aspires to define the future of retail and commercial developments, combining nature with urban living”, said Wong.

The Ring, Chongqing shopping mall

kidzplorer the ring chongqing

“Kidzplorer represents Hongkong Land’s breakthrough in providing innovative family-friendly amenities into our retail experiences, answering the needs of today’s customers, many of whom are parents who visit along with their children,” he added.

Kidzplorer is designed by JRA and Star Group. It covers a floor area of nearly 3,000 square metres and offers nine play zones, as well as a STEAM classroom, café and retail outlet selling STEAM toys and products.

The edutainment attraction also features scientific installations to support learning and uses state-of-the-art technology including smart location wristbands to track children.

Kidzplorer edutainment attraction

kidzplorer the ring chongqing

Thomas Tam, director/head of asset management/commercial property at Hongkong Land, said: “Our latest development in Chongqing represents our unwavering dedication to innovation, coupled with our desire to enhance the offerings available across our portfolio.

“An elevated concept of the ever-growing STEAM trend across China and Asia, Kidzplorer at The Ring, Chongqing features family-orientated facilities.”

Ling Chang Feng, executive director of China property at Hongkong Land, said The Ring “will serve as a pioneering model which we will roll-out to other cities on the Chinese mainland in the future.”

Images: Hongkong Land

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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