Saudi Entertainment Ventures (Seven) has teamed up with toy company Mattel to bring Hot Wheels e-karting experiences to Saudi Arabia.
The Hot Wheels indoor e-karting venues will come to six key cities in the kingdom – Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.
They will feature e-karts that combine cutting-edge performance with safety and creativity. These e-karts are engineered to push the limits of performance and designed for the ultimate racing challenge.
Damien Latham, chief attractions officer at Seven, said:Â “We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem.”
The partnership with Mattel, Latham added, will “help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions”.
Josh Silverman, chief franchise officer at Mattel, said: “Hot Wheels captures the challenger spirit, inspiring everyone to reach their full potential.
“This ethos aligns perfectly with Seven’s mission to deliver world-class entertainment that brings joy and excitement.
Seven’s entertainment plans
“More than just an e-karting experience, it’s a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with Seven to bring Hot Wheels across the kingdom.”
Seven, part of the PIF’s Qiddiya Investment Company, is investing SAR 50 billion ($13bn) to build 21 entertainment destinations in 14 cities in the kingdom.
These sites will include FECs, Discovery Adventures edutainment attractions, and a new Transformers-themed coaster. There will also be a Clip ‘n Climb climbing experience, a futuristic bowling experience, cinemas, F&B and retail outlets.
In addition, Seven has partnered with WhiteWater’s FlowRider to bring Flow House venues to three of its entertainment destinations in the kingdom.
Images courtesy of Seven and Mattel
