A study has shown that UAE shoppers are tiring of crowded Malls and big international brands, and are looking for unique family activities closer to home.
A recent survey by Dubai Properties shows that theplush malls of the UAE are losing their appeal.Suprising results of the study showed that people wantpersonalised local offerings and are rejecting big brands:
- 84 per cent of consumers surveyed are looking for family-friendly community activities
- 82 per cent would prefer to buy from unique localshops and restaurants
Rachel Read
Strategic Director
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
