Play stories

The Bude Tunnel, a sheltered walkway between a supermarket and its carpark became the highest-rated attraction on Tripadvisor for its Christmas makeover.

Tania Kishkin on Funtopia, its franchise, and the development and increasing popularity of active entertainment activities instead of screen entertainment.

The IAAPA Attractions Expo 2018 in Orlando, Florida takes place 13 to 16 November at the city’s Orange County Convention Center. It’s a hugely exciting week and here’s some of the reasons why. Attractions companies from across the world exhibit on the show floor at the IAAPA Attractions Expo 2018.  Aside from our own booth […]

Creator & founder Xavier López Ancona on implementing the successful edutainment concept of role-play and hands-on kids' entertainment for KidZania.

American Wave Machines (AWM) is catching the retailtainment wave with its new microdestination concept, Offshore Surf. CEO Greg Lombardo spoke to Blooloop about Location Based Entertainment (LBE) and the future of the authentic surf brand. The new and compelling mall concept called Offshore Surf will bring aspirational adventure sport within the reach of ‘experience tourists’. It […]

Merlin Entertainments' newest attraction concept was unveiled in the UK city of Birmingham this September.