Camp, an experiential toy store that merges shopping and play, is introducing its first Disney-themed experience, Mickey & Friends: An Extra Big Adventure.
Opening at Camp’s flagship store in New York City on 28 May, the interactive attraction will be the first of several Disney-themed offerings to launch at Camp locations in 2022.
“We are excited to bring a splash of Disney magic to our Camp families, with an extraordinary adventure right in their own backyard,” said Ben Kaufman, Camp’s co-founder and CEO.
“There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends,” Kaufman added.
“Collaborating on this project with the team at Disney has been a dream come true.”
Launched in 2018, Camp locations are home to immersive retail experiences that combine play, products and programming. Camp operates eight stores in Connecticut, New Jersey, Massachusetts, New York and Texas.
Immersive retail experiences at Camp
Camp participated in the 2021 Disney Accelerator, which was designed to accelerate the growth of innovative companies. Camp is expanding to California later this month.
Mickey & Friends: An Extra Big Adventure is a unique themed environment located behind Camp’s ‘Magic Door’. In includes interactive entertainment and photo opportunities.
“Mickey & Friends have inspired friendships around the world with their enduring bond and countless adventures,” said Stephanie Young, president of consumer products, games and publishing at Disney.
“By collaborating with Camp, we are able to connect families with our characters like Mickey & Friends through innovative storytelling and an immersive retail experience.”
Tickets go on sale on 15 April. Merchandise including clothing, train sets, drinkware, jewellery and eco-friendly toys will be available within the experience and online.
Images: Camp/Disney
