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Retailtainment

Spider Entertainment formed by LBE specialists

Rob Hetherington, Kevin Williams and other partners launch Spider Entertainment.

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Spider Entertainment provides full turnkey operations, strategy, design, project management and operations services to entertainment brands and the retail property market.

The company will have offices in London, LA and Hong Kong.

Providing retail landlords with turnkey attraction operation

Rob Hetherington Spider Entertainment

Rob Hetherington, CEO and founder of Spider Entertainment, used to be with Lappset Creative.

He explained that “retail destinations are turning to entertainment to drive footfall and enhance the customer experience. They need experienced operators to help them operate successful, profitable attractions. Spider helps brands access retail destinations and provides landlords with turnkey attraction operation”.

Kevin Williams headshot Spider Entertainment

An expert on immersive out of home experiences, Kevin Williams joins the company as Co-Founder and Technology Director. He has worked as a Disney Imagineer, on the creative team for London Paramount, as well as a consultant.

Williams said that “The vision combined in this new operation offers an amazing opportunity, and I am honoured to play a part in shaping its direction. I feel many across the industry will be surprised by what Spider Entertainment represents, in driving a new direction for the industry.”

New team members announced

  • Tracy Balsz, Director, Business Development, USA.
  • Kevin Smith, Operations Director
  • James Orchard, Director of Projects and Programming
  • Ashley Lynch, Director of Design
  • Sean Curtis, Group Marketing Director and Retail Strategy

Enhancing the guest experience

The company transforms the way out-of-home entertainment is created and imagined for retail destinations. It will help to anticipate trends and transform them into successful permanent and pop-up destinations for retail environments.

Spider Entertainment logo

Smith said “Operations is at the heart of everything we do. Retail destinations want to quickly introduce new entertainment attractions to drive footfall, increase dwell time and enhance the guest experience and we help landlords, developers, IP brands and attraction owners achieve this at pace by offering a turnkey operations solution”.

Spider Entertainments has its own branded, immersive experiences. This allows the company to offer turnkey solutions to retail landlords and help them grow revenue and footfall.

Hetherington explains that “Our aim is to become the industry leader in Out of Home Entertainment. We have assembled a truly stellar line-up and I am delighted with the talent and experience Spider is now offering to clients, the team have unrivalled expertise in running profitable, pop-up and permanent attractions for IP owners, investors and landlords”.

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Alice Sarsfield-Hall

I help to look after Blooloop's clients and new business. A Disney and Harry Potter geek, you can usually find me reading, baking, at a museum, or dreaming of my next travel adventure.

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