Name: Scruffy Dog Creative
Address: The Studio, 5, Bow Enterprise Park, Fittleton Gardens, London E3 3TZ
Telephone: +44(0)20 3468 4220

Overview:

Scruffy Dog Creative, a Journey studio, is a global, story-led design and fabrication studio delivering experiences that place guests at the centre.

We are expert storytellers, blue-sky thinkers, cutting-edge designers, and ingenious makers, supported by experienced project managers. Our multidisciplinary team works across experience design, theming contracting, specialist fabrication, and creative project management for theme parks and resorts, rides and attractions, immersive experiences, and cultural and heritage projects.

Our experience spans international entertainment projects, including work with Disney, Universal, Qiddiya, and Merlin Entertainments.

Our global teams support work throughout a project’s lifecycle – from early narrative thinking through to detailed design and on-site installation. Our specialist design capability covers concept, masterplanning, schematic, and detailed design development, with each stage informed by how ideas will be made and delivered. From our ISO-certified fabrication facilities in the UK, in-house teams create scenic elements, show sets, and architectural features that translate creative intent into fully realised environments and experiences.

Scruffy Dog Creative is a founding studio of Journey, the global design and innovation agency shaping the future through multidimensional experiences (MDX) that connect people, brands, and culture.

Highlights

News

Showcase

Themeparks and Resorts

Dreamwood Park is located within Mriya Resort & Spa located in Yalta, Russia. This 4 Hectares theme park originally started out as a children’s play area.
As the park evolved, Scruffy Dog Creative Group were contacted by Creative Director Chris Lange to bring in our Design expertise. Scruffy Dog delivered the masterplanning, concept design & development, schematic and detail design for the five themed areas within the park; Forest, Air, Sea, Mountain and Tree of Adventure.
The result was an environment that reflects the ancient landscape of the area. Interspersed among the tall trees of the landscape are stranger looking trees, giant plants, vines, and flowers. Together these features form a magical land that envelops the rides and attractions.
In 2018 Dream Wood park won the Golden Pony award in relation to the design, theming, and choice of attractions, which contributed to a unique and inspiring guest experience.

Retail, F&B and Accommodation

Alton Towers is a theme park and resort complex in Staffordshire, England.
In 2017 Alton Towers approached Scruffy Dog Creative Group to provide the theming design services for their New CBeebies hotel using the various IPs from the much-loved children’s TV channel, CBeebies.
Scruffy Dog provided concept design services relating to not only the entrance portal of the space but rooms, lobbies, F&B and more.

Museums and Exhibits

Following five years of development and more than €100 million of investment, Fladgate Partnership recently unveiled The World of Wine. This attraction is a collection of six immersive museum experiences, nine restaurants, bars, and cafés, temporary exhibition space, shops, and a wine school.
Based in the historic town of Vila Nova de Gaia, Porto, The World of Wine pays tribute to the most important Portuguese industries and traditions.
The Fladgate Partnership teamed up with Scruffy Dog Creative Group to create several of their experiences which include ‘World of Wine’, ‘Planet Cork’, and ‘Porto Region Across The Ages’.
The Scruffy Dog Creative team were responsible for the masterplan of each exhibit, concept design & development and schematic design services. Scruffy Dog Production’s realisation team lead by Dylan Lardner-Burke completed the experience and attraction delivery of this large-scale project.

Waterparks

Dubai-based MERAAS has delivered multiple projects in numerous sectors including real estate,
retail, hospitality, food and beverage, leisure and entertainment and healthcare
Laguna Waterpark is the latest addition to Meraas’ world class urban destination La Mer.
We were approached by Meraas to deliver the initial concept, concept development, visual identity, and
schematic design for the waterpark.

Dark Rides

Heide Park is a theme park based in Soltau, Germany. In 2017 Heide Park unveiled a brand new interactive dark ride based on the globally renowned IP Ghostbusters.
Heide Park appointed Scruffy Dog to provide the Initial concept development, schematic design, themed production, and realisation for all the theming for this attraction.
The result was a fully reactive, highly immersive 5D shooting dark ride.

Family Entertainment Centers

Located at Media City, Manchester I’m a Celebrity Jungle Challenge is a major design and build entertainment project by ITV and Lifestyle Outlets, who are part of Peel L&P. With a multi-million pound value, the entertainment project is based on the popular ITV show I’m A Celebrity…Get me out of here.
The action-packed family entertainment Centre takes campmates into the heart of the jungle where there will undergo several obstacles and challenges during their 90-minute session. Activities include jungle zip lines, parachute drops and vertical climbing walls.
Scruffy Dog provided a turnkey solution for this project responsible for the masterplan, initial concept & concept development, schematic, and detail design services for this project as well as the themed production and realisation of all elements.

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