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blooloop is a B Corp

Sustainability

Blooloop is committed to taking action to combat the climate crisis. We feel we are in a unique position to be a valuable platform to highlight sustainability issues, strategies and innovations across the visitor attractions industry worldwide.

SAVE THE DATE: greenloop 25 will take place 13&14 May 2025.

B Corp

B Corp Certified logo

blooloop has been certified as a B Corp.

blooloop director Rachel Read says, “We’re delighted to announce our B Corp certification. This builds on our work over the last 5 years to become more sustainable, and underlines a wider ongoing commitment towards operating the business as a force for good, for example with our greenloop conference and initiatives like our email footer campaign. We’re still have a long way to go, but we’re looking forward to utilising the B Corp framework and community to help us evolve.”

blooloop’s carbon footprint

All of blooloop’s emissions fall under Scope 3. Our goal is to ensure that blooloop’s total emissions, including those from our website and online events, are as close to zero as possible. We want our clients and attendees to be reassured that when they work with us the environmental impact is as light as possible.

We have been a part of the UNFCCC’s Climate Neutral Now initiative since 2022. However, the Secretary General’s High-Level Expert Group on the Net-Zero Emissions Commitments of Non-State Entities recently made 10 recommendations in their report titled: “Integrity Matters: Net Zero commitments by Businesses, Financial Institutions, Cities and Regions”.

Unfortunately, Climate Neutral Now does not align with these recommendations, and so the UNFCCC are phasing-down the CNNow initiative.

We are now working independently to estimate our carbon footprint. This has included the measuring the footprint of the blooloop website, our events, company travel, online communications, and home-working energy usage. From here, we have created a reduction strategy and are in the process of setting Science Based Targets to reach net zero.

We offset our emissions with gold standard carbon credits.

You can read our full sustainability impact report here, which will be used to benchmark future progress against.

UN Sustainable Development Goals

In 2015, the United Nations Member States adopted a 2030 Agenda for Sustainable Development. At the centre of this agenda are the 17 Sustainable Development Goals (SDGs), which provide an urgent action plan for peace and prosperity worldwide. Although we intend to add to these over time, Blooloop has initially chosen 2 SDGs that we feel we can work towards.

Climate Action

Blooloop is committed to “taking urgent action to combat climate change and its impacts“. Within this goal we have decided to focus on target 13.3, which centres on improving both human and institutional awareness and capacity on mitigating climate change.

Each year we host greenloop, an online conference focusing on sustainability in visitor attractions. greenloop brings together leading sustainability professionals from the world’s major museums, theme parks, zoos and other visitor attractions, where they share the latest trends and developments, highlighting best practices and inspiring us all to become more sustainable in our businesses and help protect the planet.

Please contact Ruth to find out more.

Partnerships

SDG 17 is a wider goal, and in particular a key driver for greenloop. Shining a spotlight on positive sustainability action is something that we feel Blooloop is uniquely able to do, with our wide readership across industry sectors worldwide.

  • We are actively looking to create more content around sustainability and highlight positive action taken by operators and suppliers in the industry.
  • We hope by bringing together like-minded individuals and companies at greenloop so we can work to share knowledge and connect.
  • We have also created a greenloop LinkedIn group to facilitate communication across the sector.
  • Blooloop clients who are taking climate action are highlighted with a green leaf in our directory.
  • Blooloop 50 Influencers recognises trailblazers who are leading the way with sustainable strategies.
  • The blooloop Innovation Awards include a *free to enter* sustainability category to showcase ground breaking new products and services.

Resources

We’ve put together a list of resources which we have used in our sustainability journey. We hope you find them useful, and please get in touch if you know of any more that should be on this list.

Associations

Toolkits & data sources

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