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7thSense technology visited by record audiences at Expo 2020 Dubai

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Expo 2020 Dubai UAE logo

Firm worked with AV integrators for high-tech pavilion installations

7thSense, the multi-award-winning media solutions specialist, says it is proud of the success of its products currently being showcased at a world expo in the Middle East. Technology at the show includes the Infinity, Proton and Pico Media Servers, as well as the Medialon Showmaster Pro and Medialon MAS Pro Dante systems.

Hosted by the UAE and scheduled to run until the end of March 2022, Expo 2020 seeks to raise awareness about ongoing issues that the worldwide population faces. 

An expo’s goal is to unite countries with collaborative initiatives that accelerate and promote ideas that will enhance people’s lives, while also preserving the natural environment.

Collaborative effort

Set to soon become the largest event to ever be held in the Middle East, Expo 2020 guest numbers have continued to increase, with the total reaching short of five million in the period up to the end of November. In addition to physical attendance, virtual visitation, made available due to the pandemic, has now exceeded twenty-three million people.

The technology has been used to represent countries in almost every continent, including North and South America, Europe and Asia. The largest use of 7thSense technology can be found in the Mobility and Sustainability pavilions, integrated by Electrosonic and Dominion Spain respectively.

The company’s AV was implemented by AV integrators AVI SPL, BGL Spain, Blending AV Portugal Creative Technology Emirates, Dominion Spain, Electrosonic, Falcon’s Creative Group and Neumann & Mueller Germany.

The Expo 2020 site at over four square kilometres, contains nine different pavilions with 7thSense media server and show control technologies:

7thSense at Dubai Expo 2020

Director of sales and marketing for 7thSense, Eric Cantrell, comments “7thSense technologies are renowned for performance and reliability, and are proven in demanding environments at theme parks and attractions worldwide.

“We are proud to have so many media servers and show control solutions at such a prestigious global event and are honoured to see so them bringing immersive experiences to life for so many visitors.”

Earlier this month 7thSense announced it will work with tech company PHABRIX on a new project, with the partnership ensuring reliable solutions for SMPTE compliance verification.

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Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

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