A new AI experience called Dial Dalí has been launched, allowing anyone in the US to call the Spanish Surrealist artist for a live, surreal conversation.
Dial Dalí was created by Goodby Silverstein & Partners (GS&P) in partnership with the Dalí Museum in St. Petersburg, Florida.
The new experience follows the viral success of the Ask Dalí attraction at the Dalí Museum, which let visitors pick up a phone inspired by the artist’s ‘Lobster Telephone’ (1938) and start asking the AI version of Salvador Dalí questions.
Dial Dalí was built with the same technology as Ask Dalí. It’s trained on the artist’s persona, writings and speech, and is combined with the ElevenLabs AI speech software for real-time voice synthesis.
Callers will hear a voice that sounds like Dalí’s, and a dialogue that reflects his ideas, imagination and humour.
Fans of Dalí’s work can dial 772-ASK-DALÍ (772-275-3254) until 12 May to coincide with Dalí’s birthday week.
772-ASK-DALÍ
“Dalí’s lobster phone shows that the telephone has always been a surrealist object,” said Jeff Goodby, co-founder of GS&P.
“Now, we’ve made it literal. With Dial Dalí, anyone can connect to a voice from the past that still has something to say about the future.”
Hank Hine, executive director of the Dalí Museum, said: “Dalí imagined new realities — and we’re proud to honor his birthday by inviting the world to speak directly with that imagination.
“This experience captures his spirit, his humor, and his timeless curiosity.”
As well as Ask Dalí and Dial Dalí, the Dalí Museum has worked with Goodby Silverstein & Partners on ‘Dalí Lives‘, which used AI and machine learning to create a lookalike of the artist.
Later, the museum worked with GS&P and OpenAI on the ‘Dream Tapestry’ experience, which allowed visitors to generate images of their dreams through an AI system.
Images courtesy of Goodby Silverstein & Partners and the Dalí Museum
