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LCI Productions provide laser effects for new Little Mix single

LCI Productions Little Mix music video

LCI Productions, a leading multimedia show design and production company, has provided striking lasers for an 80s style video to accompany pop band Little Mix’s new single, Break Up Song.

LCI Productions is pleased to have been involved in the stunning video for Little Mix’s new single, Break Up Song. The company’s expertise in laser special effects allowed the video’s Creative Director, Laurence Warder of 4thfloorcreativegroup, to bring his vision to life.

The visuals match the bold style of the pop hit, providing a retro style inspired by 80s Revlon adverts, brought up to date for 2020.

Retro theme

The video provides an exciting backdrop to the single, filled with colour and light. It features vivid hues of laser beams cutting through dramatic smoky rooms and vibrant backgrounds, perfect for the electric retro vibe of the song which is reminiscent of Whitney Houston’s I Wanna Dance With Somebody meets Calvin Harris’ This is What You Came For feat. Rihanna.

This style is a flashback to the colourful music and laser-filled videos and performances of the 80s, where futuristic staging was on-trend thanks to advances in technology that allows for small, transportable laser units.

LCI Productions Little Mix music video

LCI Productions are experts in the field of on-stage laser shows, and even toured with rock band The Who. The company has also worked on show design for the Lightopia Festival of Light in London. as well as laser production for the Woolf Works ballet at the Royal Opera House. In addition to this, LCI Productions has also provided laser special effects for the James Bond franchise, the movie Alien and the British Television series, Top Gear.

A spokesperson for the company said: “At a time when COVID-19 has brought daily life to a standstill, Break Up Song is exactly the pop of colour the world needed.”

The company also recently created a fountain system for the Stavros Niarchos Foundation Cultural Centre in Athens, Greece.

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charlotte coates

Charlotte Coates

Charlotte Coates is Features Editor at Blooloop. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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