Skip to main content

Disney CEO Bob Chapek on higher guest satisfaction after COVID-19

Disney CEO Bob Chapek has opened up about improved guest satisfaction, revealing visitors are “even more satisfied” than they were prior to COVID-19.

disney world anniversary celebration

During interview with Bloomberg from March 17, Disney CEO Bob Chapek confirmed that guest satisfaction scores since reopening have been positive.

“Our guest satisfaction scores since we’ve reopened across the world have shown that, indeed, our guests are even more satisfied than they were prior to the pandemic,” said Chapek.

“We’ve learned some things, we’ve learned to operate under constraints all the time by delivering this great same Disney magic that you expect, but we’ve been in a fortunate situation where we’ve had a lot of demand in the past.

“In many cases, that has exceeded what we can actually supply in terms of how many people we can put in the park and there’s been no situation that’s been more like that than we’ve had upon reopening.”

Disneyland Resort is set to reopen on April 30 in California. Chapek believes that park openings will “create a reemergence scenario where magic is going to be even greater for our guests when they do come back to our parks”.

Disney learning to operate amid COVID

Walt Disney World Resort recently announced an innovative and contactless solution in response to the pandemic called Disney MagicMobile.

“We’re thrilled with the response that we’re seeing from our guests in terms of future reservations and intent to come back to our parks,” said Chapek.

“In addition to all the health guidelines that we’ve been following across the world, we’re also going to be introducing a new reservation system that’s going to enable our guests to have a great time,” he added.

Walt Disney World Resort will officially open Remy’s Ratatouille Adventure at Epcot on October 1. This is part of the historic transformation of Epcot

Disney’s theme parks are predicted to hit historic attendance metrics by 2022, with visitor numbers recovering in full by 2023, according to a recent report by UBS.

Images: Disney

Share this

Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

More from this author

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update