There were 586,355 visits made during the first quarter of the year to Dubai Parks and Resorts (DPR). Operator DXB Entertainments is now expecting the Indian outbound market to contribute 20% of the total business for its three theme parks and supporting facilities in 2017.
“Dubai’s tourism agency reported 14.2 million overnight visitors last year with India as its largest source market for the first time,” notes David Loiseau, senior vice-president of sales & marketing at DPR. “When DPR did the market sizing for India, we quickly realised that India was critical for the success of our destination.”
Loiseau will not be drawn on which of the parks – Legoland Dubai, Motiongate or Bollywood Parks Dubai (as pictured) – is the most popular. “We have created a one-of-a-kind leisure and entertainment destination featuring the best of the East and the West, therefore, it’s difficult to pinpoint one popular park as each park caters to a different kind of audience,” he says.
As well as the above, Dubai Parks and Resorts also features a Legoland Water Park, the Riverland dining and retail district, and Lapita Hotel. A Legoland Hotel and Six Flags theme park will open in future. Lapita Hotel recorded occupancy of just 21% in Q1. In the last week of March, however, nearly all rooms were full.
About 1.6 million people visited Dubai from India last year, a 26% year-on-year increase. To lure Indian families, DPR has begun an ‘Amazing List’ campaign and partnered with travel and trade brands for promotions across the country. Summer packages start at INR 3,420 per person ($53/€47), including admission to any one park plus unlimited food and beverage.