FORREC, a leading entertainment design specialist, has announced a new move that will bring its design services together with the world-class development and tourism capabilities of Vietnam’s SUN GROUP, a developer of luxury resorts, entertainment projects and tourism-related infrastructure. The two firms have worked together since 2016, and have now entered into a long-term strategic partnership, sharing their industry-leading knowledge and experience.
Both companies have a commitment to growth and innovation in the fast-growing themed entertainment industry, and the deal will build on the strengths of each one as they continue to create memorable experiences together.
Creating transformational experiences in Vietnam
“Partnering with SUN GROUP to deliver exceptional designs, programming, and strategies will allow us to create transformational guest and visitor experiences in Vietnam,” says Cale Heit, president, and CEO of FORREC.
“After collaborating for over six years and on dozens of projects, it felt natural to combine our breadth of experiences and knowledge and finally make our long-standing relationship official. Together, working as one team, we will unlock the full potential of experience design and strategy, ensuring continuity, efficiency, and innovation in all our projects.”
Eric O’Rourke, senior director at FORREC, adds: “The FORREC & SUN GROUP partnership is a powerful combination. As the preeminent leisure and entertainment developer in Vietnam, SUN GROUP’s understanding of complex developments and agile, collaborative approach is uniquely complimentary to how the FORREC team works.
“We believe this partnership will help to create industry leading attractions and position Vietnam as one of the world’s top experience destinations.”
A shared love for design & entertainment
Within this new partnership, both companies have a shared love for design and entertainment, alongside industry leadership and deep skills in strategy and design. SUN GROUP and FORREC also have an extensive understanding of what it takes to create transformational experiences.
Under this partnership. FORREC will provide SUN GROUP with executive-level support and a dedicated team to provide local coordination and project design. The firm will also bring thought leadership and industry knowledge to the partnership. Meanwhile, SUN GROUP has designated FORREC as its first-priority international design consultant in Vietnam on experience and entertainment-focused projects.
“We would be delighted to officially establish a long-term strategic partnership with FORREC. We put our full trust in the author of entertainment works like wonderland to keep turning seemingly impossible creative ideas into reality, to “draw the fairy tale out” that FORREC has persistently told the world over the past 30 years.,” says Nguyen Lam An, deputy director of Sun World, SUN GROUP.
“The cooperation between SUN GROUP and FORREC promises to create a new chapter in the journey of bringing the world’s quintessence to Vietnam with international-worthy amusement parks for Vietnamese people.
“Together we can promote the beauty and tourism potential of Vietnam to the world. Each project promises to be a creative story of its own to create momentum for the tourism sector of Vietnam in the future.”
FORREC recently announced the retirement of Anthony M. Van Dam following an extended career at the company. The current executive VP will conclude his position in October 2022, having worked at the firm since 1988.
Top image: Ben En Harbour at night, courtesy of FORREC
