IAAPA, the global association for the attractions industry, has announced that Patrick Haller has joined the organisation as vice president of global marketing, communications, and membership. In this role, the association veteran will lead IAAPA’s strategy for global marketing, communications and membership, as well as planning its implementation.
Haller has a strong background in association marketing, strategic planning and management, having previously worked at the National Business Aviation Association (NBAA), the American Institute of Architects and the Aircraft Owners and Pilots Association.
An experienced professional
In his most recent role with the NBAA in Washington, D.C., Haller’s achievements included growing its membership, as well as improving membership value and membership engagement. In his time with the American Institute of Architects, his role was strategy director for member and component support, and during his stint at the Aircraft Owners and Pilots Association, he worked as the senior director of research and business intelligence.
“Patrick is a great addition to IAAPA’s leadership team,” says David Mandt, executive vice president and chief engagement officer, IAAPA. “He will work closely with our regional leaders and guide our strategic marketing and communications initiatives to grow membership, drive engagement, and promote IAAPA’s products, services, and events.
Haller attended the University of Maryland, earning a BSc in Marketing, as well as later gaining both an MSc in Strategic Management and an MBA from Indiana University. He has been awarded the Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). For his new role, Haller will be based at IAAPA’s global headquarters in Orlando, Florida.
IAAPA Expo Europe will take place at Fira Barcelona Gran Via in Barcelona, Spain, from 27 – 30 September 2021. The event will operate with COVID health and safety protocols in place and will be an opportunity for attraction industry professionals to come together in person once more.