JRA, a leading experience designer, has announced it will be present at IAAPA Expo Asia, with two team members hosting sessions. Topics under discussion will include professional development and industry trends.
The IAAPA Expo Asia will take place in Shanghai from the 11th to the 14th June 2019. The event offers a range of educational talks, networking opportunities and special events, as well as a large trade show floor. Over 8,500 attendees are expected, from over 60 countries. JRA is proud to announce that two senior team members will be hosting sessions during the conference.
Creating memorable experiences
JRA’s vice-president, Shawn McCoy, is presenting a session entitled The DNA of Memorable Attractions: Trends, Technologies, and Techniques. This will offer an insight into some new attractions within the industry. McCoy will explore what the difference is between a fad and a trend. Using a number of case studies, including several Asia Pacific cases, the presentation will set out how to create memorable experiences that last.
“It’s such an exciting time to be in the attractions industry, with new and cutting-edge projects opening almost every day,” said McCoy. “I look forward to sharing some of my favourite new attractions while providing insights as to what we can learn from their innovation.”
McCoy is widely recognised as a trends expert in the industry and has previously presented sessions to packed crowds at the IAAPA Expo in Orlando, Florida. He has been interviewed on attraction trends by major publications including Forbes and USA Today as well on CNN.
Young Professionals Forum
JRA’s Director of Marketing and Business Development, Chloe James Hausfeld, has been a member of IAAPA’s Young Professional Subcommittee since 2013. She was named IAAPA Young Professional of the Year in 2017. The IAAPA Young Professionals programme is aimed at IAAPA members aged under 35. It gives them a chance to engage with peers and industry leaders while enhancing their knowledge and working on their own professional development.
Along with the subcommittee, Hausfeld will be hosting a Young Professionals Forum during the Expo. The session is aimed towards students and those at the start of their careers in the industry and will give them advice on networking and career development. It will also feature an immersive speed networking event to give them an opportunity to practice these skills. After the forum, a young professionals event will also be taking place at the Shanghai Dungeon, with a drinks reception.
“The IAAPA Forums and Networking Events provide great opportunities for Expo attendees,” said Hausfeld. “These are especially beneficial for the Association’s young professional members, as they provide a platform for like-minded peers to congregate, learn, and enlighten one another. The industry, while welcoming, can be very intimidating. Having a cohort of allies makes for an easier, and more enjoyable, experience to explore.”
JRA creates visitor attractions around the world, such as the National Comedy Centre and the National Mascot Hall of Fame. The company also recently completed a museum project in its own backyard. JRA can be found at IAAPA Expo Asia on booth 1202.
The DNA of Memorable Attractions takes place Thursday, June 13th from 3:30 to 4:30 pm at the Jumeirah Himalayas Hotel Shanghai. It will be simultaneously translated into Mandarin Chinese. Attendees must show an Expo + Education Conference badge to attend the session.
The Young Professionals Forum is on the same day from 5 to 6 pm. at the Ru Room 1 & 2 (2nd Floor) at the Jumeirah Himalayas Hotel Shanghai. Participants must have an IAAPA Expo Asia badge and be of young professional age (18 to 35) to attend. The Young Professionals Reception takes place from 7 to 9 pm. at the Shanghai Dungeon. A badge and separate ticket are required, and participants must be of young professional age.