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A US Theme Park First: Knott’s Berry Farm and VRStudios Unveil Free-Roaming Multi-Player VR Experience

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Knott’s Berry Farm, Cedar Fair Entertainment and VRstudios have revealed details of their brand new experience, ‘VR Showdown in Ghost Town’.

The new attraction at Knott’s Berry Farm claims to be the first permanent installation of a free-roaming, multi-player, virtual reality experience in a U.S. theme park.

It will be situated inside the Knott’s Berry Farm Boardwalk Arcade.

The game has been developed with the expertise of VRStudios. The company’s VR systems and content have been installed in 11 countries to date.

‘VR Showdown in Ghost Town’ will make its exclusive debut at the park in April.

A Time Travel Adventure

Both immersive and interactive, the experience is centred on a time travel adventure.

First off, players don state-of-the-art wireless VR headsets and arm themselves with futuristic blasters. Next, they are transported to a futuristic version of Knott’s western town of Calico. Here, alongside other groups of players, they take part in a daring mission to defend the town.

Multiple players compete for the highest score and bragging rights while striving to achieve shared team goals. Finally, back in the real world, guests will be able to view and compare scores with their fellow opponents.

‘VR Showdown in Ghost Town’ is being positioned as a one-of-a-kind immersive experience. It aims to deliver the perfect combination of virtual reality and a competitive gaming realm.

“We are always looking for new and exciting ways to entertain our guests,” explained Christian Dieckmann, Cedar Fair’s Vice President of Strategic Growth. “By using a free-roaming system, we can take full advantage of the capabilities of VR and let our guests be the stars of the show.

“A majority of people have not yet experienced VR, and we anticipate there will be a lot of interest from guests to have their first taste at our park.”

Knott’s Berry Farm is located in Southern California. The park features world-class thrill rides such as Boomerang, Silver Bullet® and Supreme Scream. Other facilities include Knott’s Soak City Waterpark and Knott’s Berry Farm Hotel.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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