Knotts Berry Farm theme park in Southern California is teaming up with VRstudios to create a custom-built virtual reality experience.
Described as a free-roaming installation, the new offering is slated to open later this year.
Cedar Fair’s Vice President of Strategic Growth, Christian Dieckmann, is reportedly eager to embrace the latest immersive and experiential technologies.
According to Dieckmann, the company selected VRstudios because ‘no other VR company can offer a truly untethered multi-player experience’.
“Our collaboration with VRstudios to develop a new custom-built, immersive amusement experience at Knott’s Berry Farm is exciting for our customers and consistent with the memorable experiences they expect from our parks,” he said.
“We chose VRstudios because of their successful track record providing VR globally for other location-based entertainment venues. We believe the planned attraction will amaze our guests and encourage repeat visits.”
Cedar Fair, based in Ohio, is among the largest regional theme park operators in the world. The company owns and operates 11 amusement parks, two outdoor water parks, one indoor water park and five hotels.
“It is rewarding to partner with entertainment visionaries who want to do something amazing with the new VR technology,” confirmed Charles Herrick, Chief Executive Officer of VRstudios.
“When clients want to push the limits beyond what is commonly available, it gets our entire team motivated because they know there will be an outlet for their innovation.”
The new VR attraction is one of several additions to this year’s line-up at Knotts Berry Farm. New thrill ride, Sol Spin, will be opening for the new season in Fiesta Village. Riders are lifted six stories high, rotating in all directions on one of six spinning arms.