mov(e)motions, the first full-service media agency specialising in the amusement park industry, has partnered with purematic to provide a special offer on the pure.AIS system for amusement parks.
mov(e)motions is pleased to announce a special offer on the pure.AIS system, developed by purematic, which helps operators to monitor the number of guests in their parks.
Once leisure and entertainment venues are allowed to reopen after the COVID-19 pandemic, it is likely that visitor caps will be introduced to prevent crowding. Therefore, parks will need a reliable way of knowing the exact number of visitors in their venues at any time. They will also want to be as close as possible to this maximum figure, in order to sell as many tickets as they can, letting in more guests once others have left.
The pure.AIS system
purematic’s pure.AIS system is currently used by parks to measure waiting times for major attractions, which are communicated to monitors at ride entrances and on noticeboards around the park, as well as in the park app.
mov(e)motions has helped purematic to bring this system to several parks, such as Movie Park Germany, Liseberg, Djurs Sommerland, Phantasialand and the five Karls Strawberry Farmers parks in Germany.
It is also in use at Europa Park, where the operator uses it to monitor the number of people making their way from the car park to the entrance. This allows management to ensure the right number of cash desks are open and ready to welcome guests as they arrive. The park also uses the system to monitor the number of visitors in show buildings and more.
In normal circumstances, a park that is wanting to use the pure.AIS system is required to sign a contract of at least three years. However, due to the pandemic, move(e)motions wants to help operators reopen safely and monitor visitors numbers accurately. Currently, purematic and move(e)motions are offering the system with a short-term rental deal up to the end of 2020, for €1,000 per sensor.
The sensors are simple to install and have an integrated stereoscopic camera. This can measure the movement of people in two directions. The system does not record any video image and is GDPR compliant.
mov(e)motions will advise operators on how to install the sensors and will set up the software. If the park finds the system useful, it can become a regular client from 2021.
The company also recently released two new videos, one for WhiteWater, and one for Polin Waterparks.