Skip to main content

PGAV Report Welcome! reveals perceptions of international visitors to US attractions

AAM Annual Meeting & Museum Expo

PGAV Destinations, a global leader in the planning and design of unique destinations, and research firm H2R Market Research have published Welcome! 2019 Profile of International Visitors to America.

In the first ever report of its kind, Welcome! 2019 Profile of International Visitors to America, reveals how travelers from Canada, Mexico, China, the United Kingdom, and Mexico plan their trips to America, where they want to visit and what motivates them to do so, and why many have considered a visit to the States – but are holding off until later. 68% of panelists had visited the United States before; but with the exception of Canada, the other four countries have more than a third of their population that has never visited the USA, but are strongly considering it.

Over 85% of international guests noted their key priority when visiting America is finding a safe and welcoming place that has a variety of activities and attractions, visiting more than two towns on average with each visit.

“Over the last several years, from the US Conference of Mayors to the American Alliance of Museums to the Southeast Tourism Society and beyond, we’ve heard impassioned requests for insights into what international visitors think and what they’re doing when they enter The Melting Pot; and to date, we couldn’t find a precedent,” said PGAV Principal and Chair, Mike Konzen. “These visitors represent an immense contribution to our economy and share of the tourism industry – and in turn represent America when they return home through their stories and photographs – and it’s imperative we strive to better understand – and welcome – these guests.”

Top Five Motivators for International Travelers

1. 42%: Shopping
2. 27%: Theme Parks
3. 18%: Historic Landmarks
4. 10%: Museums
5. 10%: Sightseeing Tours

Top 10 Places Likely to Inspire a Visit to America

1. 36%: Walt Disney World
2. 26%: Disneyland
3. 24%: The Grand Canyon
4. 21%: Statue of Liberty
5. 21%: New York City
6. 20%: Niagara Falls
7. 19%: Las Vegas
8. 19%: Universal Studios
9. 16%: Hollywood
10. 14%: The Northern Lights

Welcome!, and dozens of additional, free tourism studies by PGAV Destinations are now available here.


Conducted by H2R Market Research, Welcome! surveyed 985 travelers who have visited America, are considering visiting America, or who live in America, providing a margin of error of +/-3.6% at a confidence interval of 95%.

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update