RWS Global, a leading producer of live experiences, has announced the launch of a new headquarters in Shanghai as part of its continued growth into location-based entertainment experiences (LBE) in Asia.
Through a new strategic partnership with leading creators from Max-Matching Entertainments, RWS Global will further expand its end-to-end professional services in Asia to include master planning, design, build, execution, and operations for clients in the cruise, theatre, and sports industries.
Veronica Hart, RWS Global’s newly appointed chief growth officer, will lead the company’s continued global expansion, which includes a new office in Orlando in addition to the new headquarters in Shanghai.
Driving international growth
As chief growth officer, Hart will draw on her considerable experience in franchise development, global licensing, strategic planning, retail, and brand positioning to steer and enhance the company’s marketing, business, and client strategy across all markets. Hart served for over twenty years in leadership positions at Paramount, HIT Entertainment, Sesame Workshop, and CBS Studios, among others, and is now transitioning from board member to full-time executive at RWS Global.
Ryan Stana, RWS Global founder, chairman and CEO, says: “After nearly three decades of serving Asia with projects including Nickelodeon Playtime, Lao Niu Children’s Discovery Museum and Science Center Singapore, RWS Global is underscoring our leadership in this market by opening a full-time office in Shanghai and expanding to include our end-to-end suite of services that promises unforgettable live moments.
“There is simply no better expert in the entertainment industry to lead our worldwide growth than Veronica Hart.”
“Throughout my career, I’ve had the privilege of partnering with incredible brands and amazing people around the world, none more inspiring than those within RWS Global,” says Hart. “I’m thrilled to join the team and look forward to further elevating experiences and opportunities for our talent, brands, clients, guests and fans.”
The teams working full-time from RWS Global’s new locations in Shanghai and Orlando will also have access to full-service rehearsal facilities at RWS Studios in New York City and the UK, and support from offices in New York City, Cincinnati, London, and Sydney.
Transforming entertainment
RWS Global works with award-winning, internationally acclaimed talent. It effortlessly blends intellectual property (IP) collaborations with world-class brands to provide brands, clients, sports fans, and visitors with an unrivalled immersive experience.
As part of the expansion, RWS Global and Max-Matching Entertainments, a key player in Asia’s LBE industry, have entered a strategic partnership to focus on redefining the Chinese entertainment landscape. The collaboration unites Max-Matching’s operational expertise, local market insight, and resources with RWS Global’s innovation and global network to create outstanding entertainment products and experiences in China.
The new Shanghai headquarters ideally positions RWS Global to access new opportunities by developing immersive content for Max-Matching’s continuing IP projects. These include Top Park, the biggest international IP-themed cluster of family entertainment centres (FECs) in Asia, which will host the global premiere of PEPPA PIG Ice World, the first Crayola experience outside of the US, and themed experiences of brands by major IP holders, Hasbro, Mattel, and WildBrain.
Owen Zhao, founder and president of Max-Matching Entertainments, says: “This partnership represents an exciting opportunity for us to harness RWS Global’s extensive expertise and innovative practices to deliver even more engaging and unique experiences including themed experiences on cruise lines, award-winning musicals and top-selling concerts to the Chinese market.
“We look forward to this remarkable journey ahead and are excited about the potential this partnership holds for our company and our valued audiences in China and beyond.”
“We believe this synergy will foster exciting opportunities for growth and innovation in the entertainment sector, says Stana. “We look forward to delivering groundbreaking experiences that will redefine entertainment as we know it.”
From concept to operation, RWS Global provides everything, and everyone, required to provide an unparalleled visitor experience, anywhere in the world.
In October, RWS Global shared details of its haunt experiences for leading brands such as Six Flags, NBCUniversal, Parque Warner, and more. With 40 haunts worldwide, the company is both the largest producer of live, in-person entertainment and also one of the largest haunt producers.
