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Simworx Announces New Sales Director and New Business Development Manager


The UK’s media based attractions specialist, Simworks has announced two key appointments.

Simworx Announces New Sales Director and New Business Development ManagerEdward Pawley has been promoted to Sales Director and Andy Gray joins the team as Business Development Manager.

Edward Pawley (left) has had a particularly positive impact since joining us just over two years ago, ” said the company’s Managing Director, Terry Monkton. “It’s a very well deserved appointment.”

Pawley’s operational background is seen as adding a positive dimension to his sales role, allowing him to view projects from his customers’ perspective.

“Our product range is growing all the time and with the recent acquisition of RoboCoaster we’ve added significantly to what we can offer, ” said Pawley.

Simworx Announces New Sales Director and New Business Development ManagerAndy Gray, (right) who steps into Pawley’s shoes as Business Development Manager, has a background in the museums sector. Most recently he was the commercial experience manager with the Science Museum Group in London.

“We look forward to making further inroads into museum, zoo, aquarium and cultural and heritage sites within the UK and around the world with Andy’s help, ” commented Monkton.

“We have a number of relevant products for museums and more ‘cultural and heritage’ venues, in particular our 4D effects theatres and possibly our Immersive Tunnel for the larger venues, ” said Gray. “On the creative side our teams are doing some really interesting work with VR and augmentation experiences, which would work very well in the museum sector because the content is so adaptable.”

Simworx recently added static/track based RoboCoaster attractions to its roster of 3D / 4D Dynamic Simulation Attractions & 4D effects cinemas. Another new addition is the company’s 360° Flying Theatre.

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