Join us at blooloop’s Festival of Innovation 6-8 December, 6pm GMT, to find out about the latest innovations in storytelling in visitor experiences. Our guest speakers will also be looking into the future, highlighting trends and future tech.
This session is sponsored by our friends at Storyland Studios.
Storytelling speakers
Michael Casper is Vice President Business Development at AREA15. His primary responsibility is to develop and implement strategies for partnership evolution and success, ensuring financial growth and improved guest experiences. In addition, Michael spearheads new business initiatives for the company with a focus on uncovering unique new profit streams, delivering powerful experiences for brand partners and guests alike.
Michael brings a wealth of knowledge and expertise through 10+ years of experience in hospitality, entertainment venue operations, and enhancing guest experiences both domestically and in European markets with Hard Rock Hotel & Casino and AEG Europe. During his time at AEG, he opened sports & entertainment arenas in both London and Istanbul.
Michael Casper – Vice President Business Development at AREA15[Sponsoring the blooloop Innovation Awards] is a great way for AREA15 to engage with the best and brightest in experiential entertainment and gives us a first look at new experiences to see who we can work with.
Ben Thompson, Partner & Chief Strategy Officer at Storyland Studios. Storyland Studios is a leading experience design and consulting firm with offices in the US and Europe. Ben leads Storyland’s business internationally, heads up the strategy practice, and manages Storyland’s relationships with global IP partners, operators and developers.
Ben’s career history includes executive roles at Disney, most recently as EMEA Marketing Director for the Parks, Experiences and Products division, and as Global Marketing Director at Merlin Entertainments, responsible for New Openings, including the roll-out of the LEGO Discovery Centre chain of attractions, and LEGOLAND Resorts.
Storyland has been creating award-winning immersive experiences for our clients for over 20 years, and now has a diverse team of over 100 artists, artisans, designers and developers, with offices in California and London. Storyland has an Imagineering heritage with many of the creative team and leadership having spent the early part of their careers bringing immersive experiences to life in Disney parks, or leading out marketing efforts for Disney across the world. Storyland has three inter-connected disciplines: Strategic Storytelling, Spatial Storytelling and Digital Storytelling.
Elisabet Pons is Creative Director at Mediapro Exhibitions. Mediapro Exhibitions has entered the Innovation Awards with Mirador Torre Glòries, see Barcelona like never before!
Located in the Glòries Tower, designed by the French architect Jean Nouvel and one of the most iconic buildings in the Barcelona skyline, Mirador Torre Glòries (MTG) is the first of a new generation of observation decks that reinterprets the conventional observation deck model. The storytelling is leveraged by new multi-disciplinary spaces that bring together art, science, technology and environmental awareness, inviting the visitor to see, understand and reimagine the city from a different perspective. The storytelling of the MTG is the backbone of all this experience and it is based on the idea that urban ecosystems can be understood as an enormous and fragile network in which an infinite number of elements converge.
Victor Schade is Creative Lead at Jora Vision. Jora Vision has entered the Innovation Awards with The Quake Lisbon Earthquake Experience, which pushes the boundaries of educational transmission through enhanced storytelling and visitor engagement.
The brand new Quake Experience tells the fascinating story of a dramatic earthquake which struck Lisbon city over 265 years ago, on 1 November 1755. The earthquake destroyed most of the buildings and streets, as well as causing a tsunami and several devastating fires. This event is still considered one of the most intense earthquakes of modern times, having repercussions all over the world, and still visible and relevant today.
The result is the evolution of an otherwise traditional museum execution into true a story driven and educational experience, communicating the historical, scientific and cultural educational value.
Innovation awards
The winners of the Storytelling innovation awards will be announced during this session.
The blooloop Innovation Awards 2022, presented with AREA15 showcase the incredible dynamism, imagination and creativity that drives the attractions business. Our judges are well-known thought leaders and industry experts, who are looking for the most innovative products and projects driving the future of the visitor experience.
The Innovation Awards will be announced throughout the Festival of Innovation. Attendees will be able to browse the Award entries and take part in the Public Vote Award. In addition, some of our judges and industry leaders will be talking about exciting new trends and operators will share what innovations they really want to help them drive forward visitor experiences.
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