TAIT, a global leader in the live experience industry, has appointed renowned events industry leader Leslie Herrick as visionary executive producer and event strategist, as part of its West Coast producing team.
Tom Bussey, EVP, producing and partner strategy at TAIT, says: “Not only does Leslie bring over 20 years of experience in producing live, virtual, and hybrid events to this role, but she also has an impressive portfolio of leadership on projects for innovative tech companies including Microsoft, Adobe, Notion, and Spotify.
“Her ability to bring client visions to life, foster deeper audience connections, and drive brand loyalty make her the perfect fit for TAIT.”
Creating lasting impact
Herrick has extensive experience developing large-scale events, such as product launches and user conferences, which have redefined corporate event marketing. Her previous projects include BlizzCon for Blizzard. This gathered the world’s biggest gaming community for dynamic game debuts, developer panel sessions, and tournaments. She has also created exciting hybrid experiences for Xbox and Microsoft Surface.
“After leading the production of BlizzCon 2023—one of the largest events in gaming—I saw firsthand how powerful immersive experiences can be in transforming a single moment into a lasting connection,” says Herrick.
“TAIT’s ability to build worlds where the physical and digital seamlessly merge aligns perfectly with my passion for creating extraordinary, audience-engaging moments. By combining my experience in large-scale production with TAIT’s cutting-edge technology and innovative storytelling, I’m excited to deliver unforgettable experiences that resonate and leave a lasting impact.”
Earlier this year, TAIT announced that TAIT Group companies productionglue and Thinkwell will now operate under a singular TAIT brand identity.
The new brand unification reflects the organisation’s dedicated team of technologists and storytellers, who have come together to create an international force with outstanding capabilities. This combination of strategy, innovation, and execution positions TAIT to realise ambitious ideas and make the impossible possible through memorable experiences that inspire and connect.
