THAI Smile Airways is to brand some of its planes with Cartoon Network characters to promote the Cartoon Network Amazone waterpark. Passengers will be joined by some of their favourite Adventure Time characeters.
Commenting on the announcement, Melissa Tinker, Vice President of Cartoon Network Enterprises, Asia Pacific, said, “The opening of Cartoon Network Amazone this year was already a huge milestone for the Cartoon Network brand, not just in Thailand but globally. Now in 2015, we’re looking forward to taking off with THAI Smile Airways and seeing our iconic characters flying the skies. We congratulate both Amazon Falls and THAI Smile Airways on this creative partnership."
Cartoon Network Amazone opened to the public in October 2014 in Bang Saray, Thailand. The world’s first Cartoon Network themed waterpark, Cartoon Network Amazone won the World Waterpark Association's Leading Edge Award 2014.
Liakat Sultan Dhanji, CEO of Amazon Falls Co. Ltd., the owner and operator of Cartoon Network Amazone, said, “This partnership comes at the right time as both we and THAI Smile share the same goal of attracting international tourists to Thailand. We hope that the opening of the Cartoon Network Amazone waterpark, combined with the branded livery on the THAI Smile Airways’ fleet will appeal to family members traveling to the kingdom.”
As well as taking to the skies, Cartoon Network characters have also appeared on the “Cartoon Express”. Cartoon Network signed a 14 month licensing which completed in September 2014 with the Taiwan High Speed Rail Corporation to wrap a train in a Cartoon Network branded design and offer branded merchandise to passengers.