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WhiteWater and Life Floor announce new partnership at AAE

whitewater life floor non-slip safety flooring

Leading water attractions company, WhiteWater, and expert in non-slip cushioned flooring, Life Floor, have announced a new partnership at the Asian Attractions Expo.

The deal makes WhiteWater the exclusive distributor of Life Floor’s patented foam-rubber flooring system to the global waterpark market.

The product is being hailed as a game-changer for the sector since slips and falls are the main cause of injuries at waterparks. Life Floor’s non-slip solution also means that when a fall does happen, bumps and bruising are kept to a minimum.

“The partnership further confirms WhiteWater’s designs and offerings as the safest in the industry,” stated WhiteWater’s President and CEO, Geoff Chutter.

WhiteWater and Life Floor are single-minded about delivering fun safely

Jonathan Keller, Life Floor’s CEO, said that working with WhiteWater was an obvious choice to access a wider market. He also highlighted the similarities between the two companies’ missions:

“Both companies are single-minded about delivering fun safely with the highest quality products available. I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.”

life floor non-slip safety flooring seeks sales support manager

What sets Life Floor’s solution apart is not just the promise of a soft landing. WhiteWater has also pointed to the quality of the manufacturing process which makes it extremely durable. The completely waterproof tiles will not absorb water or other liquids and last as long underwater as they do above water.

What’s more, its closed-cell construction is hostile to microbes, making it more hygienic. It’s also resistant to chlorine and UV exposure.

“On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt…simply put, they play differently,” explains Chris Biancofiore, the Product Manager for WhiteWater’s wide range of interactive water play products and attractions.

“The forgiving surface isn’t abrasive, so it’s soft on bare feet and won’t skin knees. As a result, the only tears will come from when they’re told it’s time to leave the park.”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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