Winston Fisher serves as Chief Executive Officer of AREA15, the world’s first purpose-
built immersive entertainment district located minutes from the Las Vegas Strip. AREA15 continues to grow in Las Vegas and across the globe. Welcoming nearly 5 million visitors since opening its doors in 2020, AREA15 Las Vegas is expanding across 20 acres to its north. In addition, AREA15 announced its first licensed pop-up location as part of Riyadh’s Boulevard World.
With a curated mix of dynamic destinations, AREA15 represents what’s next in experiential entertainment. The project represents a joint venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York.
As CEO of AREA15, Fisher exercises his creative muscles and characteristically ambitious vision every day. As a first-of-its-kind venture occupying its own, brand-new category, AREA15 represents the culmination of Fisher’s career-spanning passion for innovation and aspirational approach to every project he undertakes. He is the leading industry voice of the experience economy, speaking across the globe at conferences and conventions about the future of immersive experiences.
Fisher hails from New York and has extraordinary experience in real estate and financial investing. Possessing a life-long interest in real estate while pursuing an early career in finance provides Fisher with an exceptionally intuitive and knowledgeable business mindset.
Since Spring 2000, Fisher has served as a partner for his family-owned and operated real estate company, Fisher Brothers. He directs the company’s financial and investing activities, property acquisitions and dispositions and oversees all new development initiatives. With experience across a broad range of transactions, he leads all financial analysis, due diligence, project capitalization efforts and joint-venture partnerships for new and distressed real estate projects. In addition to his active participation in the company’s development projects, he also manages the firm’s day-to-day stock and investment portfolio.
Fisher was recently named to the International Board of Directors of the Themed Entertainment Association (TEA). In addition, he is also recognized as one of blooloop’s “Top 50 Theme Park Influencers.” An active civic leader, Mr. Fisher also serves as a board member of many prominent organizations including the Partnership for New York City, the Real Estate Board of New York, Regional Plan Association, Citizens Budget Commission and as a Life Trustee at Syracuse University. He also serves as the Co- Chair of the New York City Regional Economic Development Council.
Additionally, Mr. Fisher is involved in a number of philanthropic activities, serving as a board member of the Intrepid Fallen Heroes Fund and of the Intrepid Sea, Air & Space Museum. Prior to his career in finance, Fisher earned a Bachelor of Arts degree in philosophy from Syracuse University.
Winston Fisher is the chief executive officer of AREA15, a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios. Prior to joining Fisher Brothers in 2000, Fisher worked as an analyst at JP Morgan Chase. After completing his tenure at Chase, he joined Heller Financial.
AREA15 is an experiential art and entertainment complex in Las Vegas, home to immersive activations, art installations, state-of-the-art technology, retail and F&B. Experiences include a permanent gallery that showcases artwork inspired by festivals, an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights, and an interactive giant skull covered in 3D projection mapping. It’s also home to Meow Wolf’s Omega Mart.
“It’s a cool space; it’s entertainment, it’s amusement,” Fisher said. “We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity.”
Opened in 2020, AREA15 is already expanding by 20 acres. he anchor tenant will be a year-round eerie experience from Universal Destinations & Experiences inspired by Halloween Horror Nights. In an interview with blooloop, Fisher said the attraction is going to be “incredible and standout”. Halloween Horror Nights, he said, is a “30-year concept that has incredible brand awareness… it’s edgy, it’s cool, it’s fun”. He added: “It’s the right concept to be part of the AREA15 district. It’s exciting”.
“We are very strategic about working with really strong partners and delivering on what we promise them and then building from there,” said Fisher. “We couldn’t be happier that Universal chose AREA15. And it’s going to drive traffic. Our goal is that everybody who’s in the AREA15 ecosystem prospers. We want everyone to be wildly economically successful.”
Fisher was a judge for the inaugural blooloop Innovation Awards in 2021 and joined the panel of judges again in 2022. Speaking about the awards, he said: “This collaboration is rooted in a shared philosophy; to celebrate the projects shaping the future of visitor attractions and immersive experiences.”
Winston Fisher is the chief executive officer of AREA15, a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios.
AREA15 was launched in September 2020.
AREA15 is an experiential art and entertainment complex in Las Vegas, home to immersive activations, art installations, state-of-the-art technology, retail and F&B. Experiences include a permanent gallery that showcases artwork inspired by festivals, an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights, and an interactive giant skull covered in 3D projection mapping. It’s also home to Meow Wolf’s Omega Mart.
“It’s a cool space; it’s entertainment, it’s amusement,” Fisher said. “We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity.”
Fisher was a judge for the inaugural blooloop Innovation Awards in 2021 and joined the panel of judges again in 2022. Speaking about the awards, he said:
“This collaboration is rooted in a shared philosophy; to celebrate the projects shaping the future of visitor attractions and immersive experiences.”
Fisher has been in the blooloop Theme Park Influencer list for 2020, 2021 and 2022.
Winston Fisher is the chief executive officer of AREA15, a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios. AREA15 launched just one year ago in September 2020. Prior to joining Fisher Brothers in 2000, Fisher worked as an analyst at JP Morgan Chase. After completing his tenure at Chase, he joined Heller Financial.
AREA15 is an experiential art and entertainment complex in Las Vegas, home to immersive activations, art installations, state-of-the-art technology, retail and F&B. Experiences include a permanent gallery that showcases artwork inspired by festivals, an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights, and an interactive giant skull covered in 3D projection mapping
“It’s a cool space; it’s entertainment, it’s amusement,” Fisher said. “We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity.”
