The march of retailtainment continues with the news that Emaar Entertainment has signed a deal with Marassi Al Bahrain developer, Eagle Hills Diyar, to create the kingdom’s largest family entertainment centre.
The 13,200 square metre FEC aims to add a new layer to the retail experience at Marassi Galleria and marks Emaar’s first project in Bahrain.
Highlights are set to include an aquarium, a virtual reality zoo, an eco-friendly nature climb and a giant extreme slide.
According to Dr Maher Al Shaer, Managing Director of Eagle Hills Diyar, the FEC will be ‘a mind-blowing experience for visitors of all ages’.
“This is unlike anything that can currently be found in Bahrain,” he explained. “Virtual reality, a luxury cinema, extreme free-slide, nature climb, kids play zone, aquarium, zip-wiring, trampolining, a Digital Family Entertainment Centre; the list goes on – even the most active visitor will be spoilt for choice.”
Exceptional lifestyle choices for all family members
Emaar Entertainment provides a wide range of leisure and entertainment experiences. The company’s portfolio includes hit edutainment concept KidZania® Dubai as well as Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and Reel Cinemas.
“Our innovative approach to creating thoughtfully-planned leisure destinations, and our attention to details and service, have earned us industry accolades,” comments Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment.
“Marassi Al Bahrain is a world-class destination that redefines urban living. Our goal is to offer visitors and residents exceptional lifestyle choices for all members of the family.”
Occupying 875,000 square metres, Marassi Al Bahrain is a waterfront development being built on the northern shores of ‘new city’ of Diyar Al Muharraq, Bahrain’s largest private urban project.
“We wanted Marassi Galleria to go one step further than other lifestyle destinations in the Kingdom – which offer a good quality of standard family entertainment concepts – and Emaar Entertainment has the proven track record in creating extraordinary experiences,” added Dr Maher Al Shaer.
Image courtesy Eagle Hills Diyar