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Moment Factory presents Lumina Enchanted Night Walks summer season 2021

Unique multimedia transformations enhance outdoor natural sites

Moment Factory_Terra-lumina

Moment Factory, the multimedia studio specialising in the conception and production of immersive environments, has announced that its successful Lumina Enchanted Night Walks series will return for a new season this summer.

These unique multimedia transformations enhance outdoor natural sites and engage visitors of all ages, encouraging them to reconnect with nature.

Exploring natural beauty

Lumina Enchanted Night Walks can be found at a number of sites around the world, from the Foresta Lumina trail in the forest of Coaticook and Alta Lumina in the French Alps to Nova Lumina’s seaside walkways across Chandler and Singapore Zoo’s Rainforest Lumina experience. There is even a journey located on a Japanese island, called Island Lumina.

Moment Factory_Island Lumina
Island Lumina

These experiences are designed to repurpose sites, increasing their hours into the evening and extending their seasons and their reach. For instance, Terra Lumina and Rainforest Lumina both help to extend zoo operating hours, while Alta Lumina and Vallea Lumina add off-season attractions to ski resorts.

Safe, year-round entertainment

Lumina night walks are carefully designed to reflect the natural beauty of the original site, bringing to life their unique history, culture and legacy in a way that engages with visitors of all ages and backgrounds. For example, guests at Kamuy Lumina will discover Japan’s Ainu storytelling, while Tonga Lumina explores local Quebec legends.

The night walks are suitable for both summer and winter, helping to create year-round employment opportunities as well as benefitting local hotels, restaurants and shops.

Moment Factory Foresta Lumina people in forest
Foresta Lumina

“Our hope is that revenue-generating experiences will not only be great entertainment offerings and create meaningful and memorable moments, but they will also be a solution to increasing a site visitorship or supporting destination placemaking strategies,” says Manon McHugh, Director of Business Development & Marketing at Moment Factory.

These outdoor experiences are a safe, socially distanced activity for the post-pandemic era. This led to a surge in ticket sales in 2020, as people searched for an experience where they could safely come together for a new and entertaining experience. This summer, Lumina Enchanted Night Walks will be available in Canada, Japan, France and Singapore.

Moment Factory began in 2001 and has since created more than 400 shows and destinations across the world. The company combines video, lighting, architecture, sound and special effects to create a memorable visitor experience.

Top image: Terra Lumina

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's Editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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