Bókun, a Tripadvisor company, continues to reshape the attractions and experiences landscape with its market-leading Channel Manager platform. By enabling connectivity with thousands of resellers and global OTAs, Bókun has proven itself as the catalyst for bookings growth and industry innovation.
The Channel Manager advantage
Bókun’s Channel Manager centralises operations, syncing live availability, pricing, and inventory across all connected platforms. This eliminates double bookings, automates updates, and empowers operators to grow while only having to manage one single API into Bókun.
Attractions can continue to use their current system as their source of truth for availability, pricing and bookings, with all resold bookings feeding back through one single API with Bókun.
Any attraction or experience operator can integrate with Bókun’s Channel Manager to enhance their distribution, connecting to over 2,600+ resellers, from global online travel agencies (OTAs) such as Viator, GetYourGuide, Airbnb, Tiqets, and Google Things, to niche localised resellers too.
Attractions can gain significant advantages from enhanced distribution, through accessing new audiences, and selling on OTAs. Using a Channel Manager offers increased visibility, broader market reach, streamlined booking processes, and higher credibility, ultimately driving more visitors and sales.
Jordan Whittington, Bókun’s dedicated development manager for Channel Manager users, says: "Every day, we see how distribution breadth transforms the trajectory of attractions and experiences.
"By centralising connections with thousands of resellers and OTAs, Bókun empowers operators - no matter their size or location - to reach more visitors than ever and unlock entirely new sales channels with minimal complexity. When attractions free up time and resources previously spent on administration, they can focus on what matters most: delivering incredible visitor experiences."
Enhanced visibility, trust, and conversion
As a TripAdvisor company, Bókun empowers operators to display customer reviews, a powerful lever since 93% of customers read online reviews before purchasing, helping to boost trust and conversion rates. Bókun operators also benefit from industry-low booking fees starting from 0.5%, premium integrations, and reliable API performance.
Bókun’s robust API, comprehensive feature set and standing within the industry have been recognised multiple times, including:
- Named as GetYourGuide Premium Connectivity Partner two years in a row, thanks to its highest API performance and delivering best-in-class business value and engagement.
- Bókun was chosen as an official launch partner of Airbnb Experiences, offering operators the first chance to manage their Airbnb bookings along with all other bookings in one place.
Attraction, tour, and activity operators exploring Bókun’s network of global distribution opportunities can do so with peace of mind, knowing that reliable tech is at the core.
The numbers: channel expansion unlocks booking growth
Bókun’s data, based on millions of transactions, reveals a clear correlation between sales channel diversity and gross booking volume (GBV):
- Experience operators moving from 1 to 2 sales channels saw a fourfold (400%)increase in GBV.
- Adding a third channel resulted in double the bookings compared to two channels (200% growth).
- Expanding to 4-5+ channels added a further 300% to total bookings.
- On average, Bókun operators saw a 43% increase in GBV after joining the Marketplace, with some cases like Venice Tours experiencing a 400% revenue increase year-over-year.
- Connecting with Bókun’s marketplace enables access to over 2,600 resellers and OTAs, representing all spheres of distribution—local, niche, national, and global—creating exceptional growth opportunities.
Reliable tech, consistent developments
Bókun’s relentless product innovation means operators can manage bookings, amendments, and cancellations in real time - while instantly syncing prices, photos, and descriptions to connected channels via their API.
As more OTAs adopt API-driven pricing and content, Bókun enables partners such as Headout, whose magic importer tool was built to Bókun over a year ago. This effortlessly pushes live updates from their own system to Bókun and onward, eliminating manual updates across platforms and supercharging operational efficiency.
And, Bókun’s latest product update transforms vendor pricing flexibility by allowing the creation of multiple price schedules directly through the Bókun API, paving the way for seamless dynamic pricing management. Operators using external pricing systems or Channel Manager API can now send daily prices right into Bókun, enabling instant competitive adjustments and personalised rate strategies.
This powerful new feature was developed in close collaboration with operators and represents a major leap towards effortless, real-time price control for all Bókun Channel Manager operators.
Transformative client success stories
Numerous operators in the experiences sector have realised tangible results through Bókun’s Channel Manager:
- Mare e Vento di Favignana saw 87% of all bookings come via the ChannelManager within three months, dramatically increasing operational efficiency while reaching new audiences.
- Tasty Tours NYC became a multi-channel success, integrating with Airbnb and achieving a remarkable 381% revenue growth after adopting Bókun.
- 52% of International Friends bookings through Bókun came from local and regional resellers within the Marketplace.
Ready to supercharge bookings and simplify connectivity? Discover how Bókun’s Channel Manager can elevate your distribution strategy, connect you to thousands of resellers and OTAs, and unlock the next phase of your business growth. Start your journey with Bókun today — visit our dedicated Channel Manager page at bokun.io to get connected and book a demo.
