Chuck E. Cheese, the world’s largest family entertainment centre (FEC) brand, has opened its first location in Suriname, South America.
The new venue in Suriname is part of the company’s expansion across the Middle East and South America. Chuck E. Cheese plans to open 100 locations outside of the US by 2023.
“We are incredibly excited to have officially brought the Chuck E. Cheese brand and the inevitable family memories that come with it to the Suriname market,” said David McKillips, president and CEO of CEC Entertainment.
“Our master franchisee and operator has done a fantastic job in localizing the concept and offering a unique experience for our newly welcomed guests in the area.”
The 11,000-square-foot attraction offers an interactive dance floor, two private party rooms, and the first virtual reality (VR) game in the region. Yay Entertainment and Blue Falcon are operating the Suriname location.
Chuck E. Cheese expanding across the globe
“We are extremely proud to be the first master franchisee within the CEC Entertainment network,” said Joanna Rostant, founder and director of Yay Entertainment, franchise holder for Trinidad and Tobago and master franchisee for Suriname and Guyana.
She added: “We have taken our learnings of operating in Trinidad and Tobago for over eight years to our Caribbean neighbors, which allows us to export goods, services, and human expertise.”
Sasja Lie Pauw Sam, Blue Falcon’s owner and CEO, sees “enormous potential for our market as this combination of entertainment and food and its unparalleled execution will serve well”.
CEC Entertainment operates a network of nearly 600 Chuck E. Cheese FECs and more than 120 Peter Piper Pizza venues. It boasts locations in 47 states, as well as 18 international venues.
Chuck E. Cheese has several available markets open for international development across Asia, South America, and Europe. The franchising website provides all the latest information.
Images: CEC Entertainment
