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Global Licensing Group announces big names for Brand Licensing Europe 2021

In-person event scheduled for 17 – 19 November in London

Brand Licensing Europe Show Floor

The Global Licensing Group, the organiser of Brand Licensing Europe, has announced the first exhibitors to be confirmed for this year’s event. Attending for the first time will be The Scouts, GO-N and Roadsign, who will join big names such as Hasbro, Mattell, Smiley and FC Barcelona.

Brand Licensing Europe will take place from 17 – 19 November at London’s ExCel. Exhibitors confirmed so far cover a huge array of countries and categories, from TV and film to publishing, art, animation, games, sport and more.

brands at BLE 2021

Reconnecting in person

Attendees can expect to find many well-known brands represented, including The Smurfs, Magic Light Pictures, Crunchyroll, Asterix, Hasbro Consumer Products, Mattel Brands Consumer Products, Sanrio, SEGA, MGA Entertainment, National Basketball Association, Gallimard Jeunesse, Science Museum Group, Aardman and more.

Anna Knight, VP of Licensing, Informa Markets, says: “We are thrilled that BLE will return in-person this year. The support we’ve received from the industry has been amazing, proving that there is a genuine desire for the brand licensing community to reconnect face-to-face once more.

“We are delighted to welcome so many exhibitors already, including GO-N and The Scouts Store who will be new to the floor for 2021, and a wide range of European brands returning including Sophie La Girafe, FC Barcelona, Sagoo, Spain Licensing Pavilion, Tour de France and many more.”

Big brands on show

Mark Teunissen, Senior Project Manager, Mercis BV, adds: “There is no doubt that being able to meet existing and potential partners up close and personal will inject much-needed energy for all involved. You cannot put a value on personal relationships and what it does for the creative process.

“What the last one and a half years have shown us is that we all crave proximity and that human connection is paramount for our personal and professional well-being.”

Yana Esieva, Junior PR Manager, Masha and the Bear, says “We are extremely happy Brand Licensing Europe will gather us in person again! This tough year made us realise the importance of in-person connections and communication, and now we’re anxiously waiting to reconnect face-to-face with our industry friends and partners.”

More information and the full list is available here. Brand Licensing Europe is officially sponsored by Licensing International, the industry trade association.

The Global Licensing Group also recently unveiled the agenda for this year’s virtual Licensing Expo, in partnership with industry trade association Licensing International. This will take place online from 24 – 26 August 2021.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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