RWS Global, a leading producer of live experiences, has revealed that its subsidiary ted is collaborating with Cunard, the prestigious cruise line.
In this four-year partnership, ted will produce and operate the Bright Lights Society, a unique entertainment venue on Cunard’s most recent ship, Queen Anne. This will provide enhanced and updated onboard entertainment.
ted is supplying show production, AV and technical, costume fabrication and design, talent casting and recruitment, music and media, and day-to-day operations for a range of compelling immersive experiences at the Bright Lights Society venue.
Luxurious entertainment experience
Bright Lights Society will debut alongside Queen Anne in May 2024. The venue is set to be an unmissable entertainment destination which will show a range of daytime and nighttime entertainment options. Bright Lights Society will be transformed for each show using cutting-edge technology, captivating visual components, elite performers, and distinctive food and drink offerings.
The lounge, designed exclusively for Cunard, will feature a burlesque cabaret performance, an intimate cinematic presentation, and a sensory experience that includes scent, taste, feel, audio, and light. Guests can immerse themselves in an ongoing story during their voyage, and choose how the narrative will progress.
In addition to establishing Cunard as a pioneer in immersive entertainment, the venue’s food and beverage activations, VIP experiences, and high-end product tie-ins will heighten the luxurious experience that guests expect from the most recognisable luxury cruise line in the world.
RWS Global Studios London
ted will recruit, cast, and manage artists for Cunard as part of its remit for creative production and operations. This includes organising an international audition tour. Furthermore, Cunard’s entertainment programme will exclusively rehearse at RWS Global Studios London.
Building on the recognised success of RWS Global Studios in New York City, ted recently established RWS Global Studios London to support its extensive talent and client base across the theatre, cruise, park and resort industries.
RWS Global Studios London also supports the rising demand for entertainment experiences in the UK and Europe-Middle East. The 1,000 square metre space has two vocal studios, four mirrored dance halls and a variety of other amenities suitable for commercial initiatives, meetings and auditions.
Tarrah Vedder, EVP of Global Sea Production, says: “We are eager to bring engaging entertainment offerings to Cunard’s clientele. Our exciting new collaboration, leveraging the best of both our brands, will enhance the entertainment experience for guests who have become accustomed to the offerings of the well-respected Cunard name, leaving attendees filled with new insight and inspiration. Our new, state-of-the-art RWS Global Studios London facility is the perfect place to kick off that partnership.”
Ryan Saab, SVP of talent casting and recruitment at RWS Global, comments: “We are thrilled to provide world class talent to a world class luxury cruise line, while at the same time celebrating the launch of RWS Global Studios London. This audition and rehearsal studio will help ensure that our clients’ productions are of the quality their visitors have come to expect, while attracting an expansive talent pool from across the UK, Europe-Middle East and beyond.”
Katie McAlister, president of Cunard, concludes: “We are absolutely thrilled to be partnering with the team at ted to bring Bright Lights Society to life for guests sailing aboard Queen Anne. This collaboration will ensure that our guests will have an opportunity to encounter some exceptional talent throughout their voyage with us.”
RWS Global, recently partnered with Big Cedar Lodge, the premiere wilderness resort in the US. The two firms have collaborated to create a magical Christmas experience for visitors of all ages.
