Leading Experience design company, Scruffy Dog Ltd., has partnered Continuum Attractions and ITV to create the Emmerdale Studio Experience.
The new attraction has transformed the famous Burley Road ITV studios in Leeds into an interactive, behind-the-scenes studio tour.
Scruffy Dog’s Lead Creative Director and Founder, Joe Bright, drew on his many years of film and television experience to create and develop the concept:
“This was a project in which I was able to blend my knowledge of where I started in Film & TV into my passion for attractions.”
Bright praised his company’s dedicated team of specialists who, he said, had ‘worked tirelessly from the very outset’.
Opened earlier this month, The Emmerdale Studio Experience is a fully-guided immersive tour that takes visitors behind the scenes of the much-loved television series. The attraction has been split into 5+ zones, each with unique narratives and set-ups for the guests to explore.
They can view full-scale set reconstructions, preserved props and costumes and discover the secrets behind stunts and special effects. To round of the experience, guests also have the chance to have a souvenir photograph taken from behind the bar of the iconic Woolpack pub.
An estimated 150, 000 visitors are expected to visit the experience in its first year.
Scruffy Dog Ltd. designs, creates and delivers a wide range of immersive experiences, festivals, live events and attractions. The company’s services include everything from pre-conceptual research and analysis, initial ideas, concept development and detailed design through to manufacturing and installation.
Images kind courtesy Scruffy Dog Ltd.