Brand stories

YouTube viewers have so far racked up over one thousand years watching the live stream of April the Giraffe, waiting for her to give birth to her calf at Animal Adventure Park in New York State. Live streaming from zoos is nothing new. So why has April’s impending motherhood captured the imagination of the public worldwide? […]

Dominic Wigley joined Merlin Entertainments in 2014 as Group Health, Safety and Security Director. Less than a year later Merlin suffered their worst accident in the company’s history. The Smiler accident in June 2015 rocked the second largest attractions company in the world, and brought Wigley’s department into the spotlight. Blooloop talked to Wigley about […]

In conversation with Nick Fielding, the creator of Titan the Robot.

The $1.6 billion destination resort Atlantis Sanya will open at the end of the year on Hainan Island in China. Atlantis resorts celebrate the lost mythical kingdom of Atlantis, discussed by Greek philosopher Plato in 360 BCE. Russell Stokes, Vice President of Aquaventure Operations at Atlantis Sanya, spoke to Blooloop about the iconic luxury resort. He […]

The International Association of Amusement parks and Attractions European division, IAAPA EMEA, held its first Winter Forum in Dubai from January 31st to February 2nd. 150 attendees visited some of the the major new parks and attractions in the United Arab Emirates (UAE). These included Ferrari World Abu Dhabi, Global Village, IMG Worlds of Adventure and the […]

Willows Activity Farm in St Albans, Hertfordshire upped its game last year with the addition of a £1million Peter Rabbit™ play area designed and installed by Lappset, Europe’s leading designer of playpark and fitness park equipment. Andrew Wolfe, CEO of Willows, spoke to Blooloop about the business, its set-up, running and growth, and about the […]

This is the ninth annual study Blooloop has conducted regarding new theme park rides and attractions around the world. BY TRACY KAHANER (LEFT), PRESIDENT KAHANER RESEARCH AND NEWS EDITOR, BLOOLOOP While this listing provides an in-depth overview of the rides opening during 2017, it is not exhaustive. Except for a few instances those rides that […]