Brand stories

EXTREME Sports Company and The Circuit of Wales are to develop a £425 million sports, entertainment and leisure development.  EXTREME is a global pioneer in the field of extreme and action sports. The Circuit of Wales development is the most significant UK capital investment program in motorsport and extreme sport infrastructure in the last 50 […]

At DEAL Live by blooloop this week in Dubai we asked some of our speakers and sponsors to share with us what they think the most exciting new developments and future trends are for the Middle East attractions industry.  Here are their answers… Content is key in driving footfall Ahmad Hussain bin Essa, CEO of Global Village Dubai […]

Boasting a thousand-mile-long Mediterranean coastline with over a thousand islands, Croatia is ranked the 18th most popular tourist destination in the world.  Planned investment into tourism and visitor attractions is expected to reach £500 million in 2017-18. Croatia is land of great opportunity for those in the attractions business. The potential for growth in the sector is huge and Croatia’s first first theme […]

Child-driven Play is the Key to KidZania’s Massive Success. KidZania is the world’s fastest growing global educational entertainment brand. With 24 locations across five continents, it’s a unique concept which immerses children from 4-14 in career-oriented role play, in the context of a mini city. KidZania London’s CEO, Eddie Kemsley talked to Blooloop about how the […]

YouTube viewers have so far racked up over one thousand years watching the live stream of April the Giraffe, waiting for her to give birth to her calf at Animal Adventure Park in New York State. Live streaming from zoos is nothing new. So why has April’s impending motherhood captured the imagination of the public worldwide? […]

Dominic Wigley joined Merlin Entertainments in 2014 as Group Health, Safety and Security Director. Less than a year later Merlin suffered their worst accident in the company’s history. The Smiler accident in June 2015 rocked the second largest attractions company in the world, and brought Wigley’s department into the spotlight. Blooloop talked to Wigley about […]

In conversation with Nick Fielding, the creator of Titan the Robot.

The $1.6 billion destination resort Atlantis Sanya will open at the end of the year on Hainan Island in China. Atlantis resorts celebrate the lost mythical kingdom of Atlantis, discussed by Greek philosopher Plato in 360 BCE. Russell Stokes, Vice President of Aquaventure Operations at Atlantis Sanya, spoke to Blooloop about the iconic luxury resort. He […]