Food and beverage stories

Food and beverage (F&B) offerings are no longer just an extra service in the attractions business; they are now an essential part of the guest experience. As customer standards change, food and beverage has become a key differentiator that keeps guests happy and encourages them to return, all while making a big difference in revenue streams.

For industry professionals, the fusion of novel food and drink concepts is the catalyst for creating unparalleled experiences. This innovation extends beyond conventional food stands and cafeteria-style dining, encompassing diverse cuisines that mirror local flavours, international tastes, and diverse dietary preferences. Today, signature dining experiences, pop-up restaurants, food trucks, and themed dining venues have become the norm.

There is a growing trend towards eating experiences. Attractions add engaging food and drink experiences involving all the senses. For example, farm-to-table dining, dinner shows, and interactive cooking classes. Europa-Park is home to the award-winning Eatrenalin experience.

Consumer preferences are driving a shift towards health and sustainability in F&B planning. Guests are increasingly interested in the origin and production methods of the products they consume. By catering to a diverse audience, including health-conscious individuals and families, attractions can enhance their appeal and foster customer loyalty.

New technologies are also changing the food and drink options inside sites. Mobile shopping, contactless payments, and personalisation powered by AI are all making things run more smoothly for guests. Data analytics let attractions change their food and drink options based on what visitors like and how they act, increasing guest satisfaction and profits.

Attractions that want to improve their visitors’ experience must have a strong food and beverage plan.