nWave to launch new 3D/4D attraction at IAAPA Expo Europe Date 16th September 2025 Read time | 2 min read Category IAAPA
Universal Rocks announces return to IAAPA Expo Europe Date 15th September 2025 Read time | 3 min read Category Events
DOF Robotics completes IPO, raises over $40m Date 15th September 2025 Read time | 3 min read Category Attractions technology
Entry extended for blooloop Innovation Awards 2025 Date 15th September 2025 Read time | 2 min read Category Attractions technology
Modulo Pi brings drawings to life at Atelier des Enfants with Modulo Kinetic media server Date 12th September 2025 Read time | 4 min read Category Attractions technology
Final judges announced for 2025 blooloop Innovation Awards Date 11th September 2025 Read time | 3 min read Category Awards
Frontgrid debuts containerised Paradrop VR Pod attraction Date 10th September 2025 Read time | 3 min read Category VR games and attractions
Holovis partners Landsec to bring ApolloDomes to retail destinations in the UK Date 10th September 2025 Read time | 3 min read Category Immersive experiences
Imagine grows Middle East presence with regional debut of Harry Potter: The Exhibition in Abu Dhabi Date 10th September 2025 Read time | 5 min read Category Harry Potter
National Portrait Gallery's VR venture is a triumph of immersive storytelling Date 3rd September 2025
Etihad Arena embraces immersive fitness/wellness to host the UAE’s first-ever Spartan ‘City’ Race Date 8th August 2025
blooloop announces 20th anniversary party in Orlando Date 9th September 2025 Read time | 3 min read Category Attractions business
The Magicians Room: magic-themed speakeasy coming to Las Vegas Date 9th September 2025 Read time | 2 min read Category Immersive experiences
Area15 celebrates 5th anniversary with new experiences Date 8th September 2025 Read time | 2 min read Category Immersive experiences
Immotion expands further with significant new partnerships in Europe Date 8th September 2025 Read time | 2 min read Category Zoos
Hive powers first-ever immersive experience at the Natural History Museum Date 8th September 2025 Read time | 4 min read Category Museum technology
Merlin reimagines Sydney Tower Eye observation deck Date 8th September 2025 Read time | 2 min read Category Merlin Entertainments
Darkfield taking immersive shipping containers to Stratford, London Date 4th September 2025 Read time | 2 min read Category Immersive experiences
Roto to soft launch Prototype cultural lab this autumn Date 3rd September 2025 Read time | 3 min read Category Museum design
Rovio to bring Angry Birds brand to IAAPA Expo Europe & IAAPA Expo Orlando Date 2nd September 2025 Read time | 3 min read Category Brand experiences
Designing wonder: the emerging role of immersive story ideators Author Celia Reyer Category Immersive experiences
Don’t be cruel to a heart that’s true: what went wrong with Elvis Evolution (vs. why) Author Lou Pizante Category Immersive experiences
We’re all the main character now: designing for the era of experiential narcissism Author Lou Pizante Category Immersive experiences
If Carlsberg did a conference? The NEXT IN Summit 2025 Author Charles Read Category Museum management