The blooloop Innovation Awards to showcase "the best and brightest" Date 27th August 2025 Read time | 3 min read Category Awards
Netflix House sets opening dates for Dallas and Philadelphia venues Date 26th August 2025 Read time | 2 min read Category Brand experiences
Kay Elliott announces Immersive Influence design framework Date 21st August 2025 Read time | 3 min read Category Sustainability
Merlin unveils new immersive attraction concepts for US Date 19th August 2025 Read time | 2 min read Category Immersive experiences
Ideum crafts interactive projection map table for Valles Caldera National Preserve Date 18th August 2025 Read time | 3 min read Category Attractions technology
Falcon’s Creative Group signs strategic agreement with New Murabba Date 15th August 2025 Read time | 2 min read Category Saudi Arabia
Lander 23: Punchdrunk to launch new immersive show in London Date 14th August 2025 Read time | 2 min read Category Immersive experiences
blooloop Innovation Awards: everything you need to know to enter Date 13th August 2025 Read time | 3 min read Category Awards
NEON celebrates launch of Jurassic World: The Experience in Thailand Date 12th August 2025 Read time | 5 min read Category Immersive experiences
Etihad Arena embraces immersive fitness/wellness to host the UAE’s first-ever Spartan ‘City’ Race Date 8th August 2025
Frontgrid celebrates launch of Niagara Virtual location-based flying experience Date 11th August 2025 Read time | 3 min read Category VR games and attractions
Cosm adds two new original productions to Premium Media Program Date 11th August 2025 Read time | 4 min read Category Cinema
Fever & Merlin Entertainments debut Super Neon at Mall of America Date 8th August 2025 Read time | 2 min read Category Immersive experiences
German thermal bath and spa complex opens immersive wellness space Date 8th August 2025 Read time | 2 min read Category Wellbeing
Little Lion Entertainment announces three new Arcade Arenas, with new games in development Date 5th August 2025 Read time | 2 min read Category Gaming
Cosm presents Willy Wonka Shared Reality cinematic experience Date 1st August 2025 Read time | 3 min read Category Cinema
Labubu-themed rave coming to Area15 in Las Vegas Date 31st July 2025 Read time | 2 min read Category Brand experiences
Christie projection powers immersive yoga experience in Switzerland Date 31st July 2025 Read time | 3 min read Category AV
Wevr presents Terracotta Warriors VR experience with VIVE Arts Date 31st July 2025 Read time | 2 min read Category Virtual Reality
Don’t be cruel to a heart that’s true: what went wrong with Elvis Evolution (vs. why) Author Lou Pizante Category Immersive experiences
We’re all the main character now: designing for the era of experiential narcissism Author Lou Pizante Category Immersive experiences
If Carlsberg did a conference? The NEXT IN Summit 2025 Author Charles Read Category Museum management
