iP2 Group, an international leader in transforming world-class intellectual properties (IPs) into immersive, high-value urban destinations, has continued its strategic partnership with Walltopia, a leading manufacturer of climbing walls and a global turnkey provider of active entertainment attractions, to create a compact, high-performance full-turnkey product.
In the location-based entertainment (LBE) industry, developers and operators often seek modular, engaging formats that fit into small spaces. As family-oriented activities grow, many generic play centres struggle to stand out and retain guests, making premium pricing difficult.
To address this challenge, iP2 and Walltopia have created a compact, turnkey mini theme park based on the ZAFARI IP.
This solution combines Walltopia’s comprehensive attraction services with iP2’s IP development, offering a market-ready franchise for spaces of 500 to 1,000 square metres.
The right IP for this model
With iP2 already developing three ZAFARI venues across the Middle East, the concept's foundations are well established.
The IP’s playful jungle world, bold characters, and active‑exploration design language naturally lend themselves to a premium, high‑energy entertainment format.
ZAFARI's playful jungle world and bold characters are ideally suited for the mini theme park concept
The mini theme park experience combines Walltopia’s immersive climbing attractions, ropes courses, slides, interactive play elements, and multi-level structures to create a highly themed ZAFARI jungle environment.
Customised characters, including Zoomba and Pokey, provide daily meet-and-greets and live interactions, while iP2’s digital missions encourage children to explore the venue, discover clues, earn badges, unlock rewards, and return for future visits.
A "park in a box" concept
Many branded LBE concepts face challenges during execution because property owners must coordinate with multiple vendors, including an IP licensor, hardware manufacturer, F&B consultant, and retail distributor. The combined iP2 and Walltopia solution simplifies this process by providing a ready-to-install mini theme park.
Because the design, media, and operational frameworks are pre-established, costs and delivery timelines are more predictable and pre-engineered.
The iP2 and Walltopia partnership provides a turnkey ZAFARI mini theme park solution, covering the experience from concept through pre-opening operations. iP2 manages the intellectual property, concept design, guest flow, digital engagement tools, attraction media, and custom characters.
The mini theme park experience includes climbing attractions, ropes courses, slides, interactive play elements, and multi-level structures
Walltopia handles the design, engineering, manufacturing, installation, theming, and certification of the physical attractions and play structures, ensuring compliance with EN and ASTM safety standards and supported by ISO 9001-certified manufacturing.
The offering also includes a comprehensive pre-opening operations toolkit with standard operating procedures, optimised staffing schedules, and marketing visuals for localised launch campaigns.
In addition, the format incorporates a fully designed ZAFARI mini café, enabling operators to support guest dwell time and generate food and beverage revenue without relying on external consultants.
Merchandise strategy included
A key feature of this turnkey model is that it goes beyond just physical attraction design. To help operators generate the highest possible secondary revenue from the start, iP2 and its partner B2M have already created a ZAFARI merchandise line.
Instead of leaving retail sourcing up to each franchisee, the ZAFARI compact theme park format includes a ready-made retail programme.
iP2 and partner B2M have created a ZAFARI merchandise line
The ZAFARI merchandise line includes bespoke plush toys featuring key characters, branded apparel and accessories for young guests, and interactive gear such as activity sets, storybooks, and play items that extend the brand and gamified experience into the home.
As retail spaces shift toward experiential destinations, the ZAFARI mini theme park offers property developers, mall owners, and entertainment providers a simplified, all-in-one turnkey solution.
Attendees at IAAPA Expo Europe 2026, taking place at ExCeL London from 22–24 September, can learn more by speaking with the Walltopia and iP2 teams at booth #S2923.
iP2 Group also recently shared how it collaborated with DreamWorks Animation to develop DreamPlay.
