Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has announced the appointment of Lisa Jey Schanley as senior business development and strategic accounts director.
Schanley has an impressive network and a proven track record within the themed entertainment community. Her leadership experience with the Themed Entertainment Association (TEA) Western Division spanned several years, beginning as a board member and culminating as vice president.
With extensive expertise in business development, marketing, and PR, Schanley will lead strategic partnerships and grow key accounts while enhancing Mad Systems' storytelling and market visibility.
Tricia Ensing, CEO of Mad Systems, says: "Lisa’s blend of relationship driven BD and sharp marketing/PR instincts is a perfect fit for Mad Systems. We can’t wait to see the momentum she brings to our clients and our team."
Redefining experiences
Recently, Mad Systems revealed that its first patent had been granted by the Kingdom of Saudi Arabia (Patent No. SA 20438), further expanding its international patent portfolio. This latest addition joins 10 patents in the US, one in China, and one in Hong Kong.
See also: Personalised, accessible, and immersive: museums embrace AI for next-gen visitor experiences
At the American Alliance of Museums (AAM) Annual Meeting & Museum Expo in May, Mad Systems unveiled three major innovations, each designed to reimagine the future of museum and attraction experiences. These included QuickSilver Retrofit, created to help institutions breathe new life into their galleries and exhibits by repurposing their existing monitors, projectors, touchscreens, and speakers.
The company also launched a new patented technology, Alice™ OnBoard, the next evolution of its patented Alice visitor personalisation platform that brings all of Alice’s groundbreaking AI-driven capabilities to visitors’ own smartphones.
The string of announcements concluded with AV++, a new service that is set to transform analytics for museums, science centres, zoos, and attractions. The AV++ suite, which includes QuickSilver®, Alice, and CheshireCat™, delivers groundbreaking real-time visitor analytics that surpass traditional attendance counts.
