Continuum Attractions, the Yorkshire-based leisure company, has appointed two new company directors, Paul Mahy and Dorothy Stubbs.
The group operations director role will be filled by Mahy, who has built a career at the organisation over the last decade, as the former commercial manager of the Spinnaker Tower in Portsmouth, England.
Mahy also oversaw the opening of London’s Emirates Air Line Cable Car, the Void at Westfield London, and most recently I’m a Celebrity and Netflix’s Army of the Dead London-based VR offering.
Meanwhile, Stubbs has led the York-based firm’s HR operations for seven years, encompassing over 500 staff throughout eight attractions. She will join the Continuum Board as group people director.
New projects planned
Chief executive Juliana Delaney says: “The tourism sector has seen a remarkable recovery in the last year, with domestic travel remaining buoyant and international visitors just starting to return, so now is absolutely the right time to strengthen our board for an exciting period to come.
“We have a number of new projects planned for the next twelve months which will further expand the experiences that the Continuum Group offers across the country, from the heights of the Spinnaker Tower overlooking the South coast, to the below-streets experience at The Real Mary King’s Close on Edinburgh’s Royal Mile.”
Continuum Attractions chair Sue Garland adds: “We have amazing teams in place at each and every one of our attractions, and we are very excited to be strengthening our group-wide strategic management with these four appointments.
“Paul and Dorothy have both proven their skills within the company, so we are pleased to have their commercial and people-first approaches as part of our board.
Further additions
Also joining the Continuum team is a new group marketing strategist, Alex Caley, who has been tasked with supporting attraction marketing teams with campaigns and overseeing the strategic positioning of Continuum Group.
Mark Smith has been appointed as group trade manager and will focus on travel trade and coach operators as well as VIP experiences and repeat visits.
Garland continues: “Marketing will be key to driving growth, and Alex is a great fit with the team to drive our overall strategy forward, and Mark knows the travel industry inside out and is well-placed to develop new products and services specifically to suit the ever-evolving needs of our travel trade partners.”
Continuum Attractions has an established relationship with ITV and has presented attractions based on the television company’s most popular IPs including Coronation Street, Emmerdale, and I’m a Celebrity… Get Me Out of Here!
